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Bitrix Web CMS Adds Path Analysis
Russian Web CMS provider, Bitrix, recently announced the addition of path analysis as a feature of the Bitrix Site Manager tool.
Path analysis, a valuable component of website analytics, allows website managers to analyze both content popularity and the navigational effectiveness of their site. Path analysis can be of particular interest when reviewing the effectiveness of online marketing campaigns. And is also valuable when reviewing a site's information architecture.
By segmenting both user groups and campaigns, the updated Bitrix Site Manager provides a more detailed reporting of campaign effectiveness.
Now it is possible to track the number of visitors, sessions, and hits, and to analyze the activity of site visitor groups driven to the site on a campaign by campaign basis.
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