Content Strategy, Web CMS and Screams at #JBoye11

By Josette Rigsby (@techielicous) May 4, 2011

We finished with conference day 1 of J.Boye 2011. Today I’ve focused on the web content management and online strategy tracks, attended Bob Boiko’s opening keynote and unfortunately managed to disrupt the HTML5 session conducted by Philippe Le Hegert of the W3C with a blood-curdling scream.

The Keynote: Social Media and Information Strategy

Bob Boiko, who has done everything from information strategy consulting to software development to teach to write, presented the conference’s first keynote address (see our write-up here). Boiko questioned the audience thus, asking for a show of hands:

"Is this the information age? Is information a key asset? Is information power?"

He then launched a discussion of how social media is simply another mechanism for conversation despite the hype surrounding it.

Boiko noted that social media, like other information streams in the enterprise, should be part of a larger information strategy, not a reaction to "well, everyone’s Tweeting."

The keynote address was just the start of the constant diet of content offered at conference day 1 of J.Boye. Attendees immediately dispersed to round-table filled conference rooms to concentrate on the tracks for the day.

Online Strategy and Web Content Management

The online strategy track started with a discussion of understanding business goals BEFORE picking tools. How about that?

After a brief break, Marko Hurst of Huge presented Delivering Enterprise Content Strategy. He started with a definition of content strategy and then, using his project experience, Hurst explained a process for defining content strategy and the importance of developing a vocabulary for your organization. Hurst said,