A new Embedded Content Tool (ECT) that will allow users with little or no website-building abilities to create sophisticated web pages in real-time has just come onto the market.

Developed by Platformic, an end-to-end web development and SaaS web content management systems company, this new ECT is targeted at non-web-based media companies that need to better enable their content managers and more simply bring disparate media assets into their web content.

ECT is Platformic’s latest tool addition for its enterprise web development and content management platform. ECT gives website managers the ability to leverage assets in an enterprise's media library -- organizing the items and displaying them in the body of webpages.

It adds to the existing Platformic offering, which already offers a Web 2.0 framework that allows users to design websites graphically while generating dynamic Cascading Style Sheets (CSS) automatically.

Generating Revenue From Websites

As it stands, with budgets in traditional media companies getting tighter by the day, these companies are now treating websites as a growing source of revenue, as opposed to the prevailing view of websites as part of a company's marketing strategy.

However, as many people working in media companies do not have the tech-skills to develop dynamic and attractive web pages, let alone full websites, they are often obliged to rely on expensive engineering and IT resources which put additional strain on the already squeeze purses.

Platformic says this new tool will go some of the way to resolving this problem.

Easy Integration of Media Assets

ECT essentially throws a company’s structured digital assets together with its untrained human assets.

Taking its media library, which might include photos, video or audio clips, or other online assets like blogs, or RSS feeds that may exist already, but might not have been incorporated into the target website, this tool allows the user to integrate these assets within the body of a given article, or page, without having to call in the web developers.

Using the Embedded Content Tool's CSS style builder, digital assets can be added on either side of a page, or in the body of the page, using different style sheets.

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Embedded Content Tool's CSS style builder

With the possibility of adding new tabs to the text editor the user will also be able to move these blocks of assets around the page at will.

“Historically, building pages such as those enabled by the Embedded Content Tool would require programmatic effort, serious modifications and often integration with third-party providers to add digital assets such as audio, video and photos and photo galleries.

"Platformic’s Embedded Content Tool leverages content in the media library, organizes the information and displays it on the page and handles the formatting,” said Claudio Canive, CEO of Platformic.

Enable Content Managers, Increase Site Stickiness

Given that the primary products of traditional media organizations are made for the web and that the staff of such organizations would not normally be able to do this, the new ECT could potentially save these organizations considerable expenditure, as well as allowing users to create pages that should increase website stickiness.

The Future is Simpler

Platformic lists numerous US radio and TV stations amongst its established clients. These are not typically sectors that we think of as super web savvy, nor are they heavily laden with the worlds top web developers. So it makes sense that Platformic feels pressure to make web content management simpler -- this is certainly an important selling point for the solution.

With that said, simplicity is one of the themes we see across the web content management space. Mass adoption of light weight solutions like WordPress has shaken things up a bit. People now know how easy it can be to publish. Now they are demanding such simplicity from much more complicated software solutions.