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Non-profit organizations are usually hard-pressed to find a software solution that is affordable, practical and meets all their needs from grassroots coalition building to fundraising to content management.
Enter Convio, a software and services company, providing online Constituent Relationship Management (eCRM) solutions to more than 1200 nonprofit organizations.
As non-profits try to stay afloat in these Web 2.0 times, they often find themselves trying to discern between the benefits of blogs, wikis and other social media communications.
Enter ThePort Social Media Suite.
Convio, Inc. and ThePort Network have announced the availability of ThePort Social Media Suite to Convio's clients. The Suite is expected "to meet the diverse needs of the nonprofit community in building their own branded social media communities". Users can integrate branded blogs and "MySpace-like" communities into their existing web sites and transform them into dynamic and engaging community portals for increased constituent involvement and communication.
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Conveniently, ThePort Network is a member of Convio's Fusion Partner Program and therefore a part of Convio's Open Initiative which was designed to "provide choice, interoperability and technological innovation for the nonprofit community".
ThePort Social Media Suite offers three distinct tools that will allow organizations to build and distribute branded Web 2.0 communities with social networking features that drive page views, lengthen the duration of visits, and build stronger ties to target audiences.
By incorporating a Social Networking Platform, users can create a private or public community for friends, family, groups and other networks built around the organization's mission. Members can have access to a personalized home page, newsreader, message center, media gallery and blog.
In addition, users have the opportunity to communicate via User Generated Content including blogs, discussion forums, groups and community pages. Finally, using Content Control, organizations have the ability to moderate and filter content appropriately.
Embracing social media and Web 2.0 technologies can be a challenge for non-profits, which are often under-funded and under-staffed.
It is a daunting task for many to try to keep up with marketing and fundraising trends. Convio's ThePort Social Media Suite helps non-profit organizations support their mission without compromising their budgets or their efforts.
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I think the growth will be in the use of smaller, more focused, niche social networks that cater to a particular interest, hobby or vocation. These smaller sites will allow like-minded individuals and groups to connect, exchange ideas and receive genuine and useful support.
These kinds of sites will also be attractive to advertisers as they get targeted demographics to spend their online advertising budgets on.
Thanks to sites such as ning, anyone can start a niche social network about anything. There's also a search engine to help find niche networks, http://findasocialnetwork.com