Every web content management system needs to have social capabilities, DotNetNuke (news, site) is no exception. And what's the easiest way to get these capabilities up and running quickly? Acquisition.

Active Modules Brings Social to DotNetNuke

Active Modules was a provider of social collaboration tools for DotNetNuke, including the modules: Active Forums, Active Social and Active Purchase. Will Morgenweck, the owner of Active Modules has joined DNN as Director of Social Products. He will be responsible for Active Modules and play a role in the direction of social features in the DNN platform going forward.

In a written statement on the acquisition, Morgenwreck says that he approached DNN to discuss the growing demand for social media. He found they understood the same needs and were already working on a plan. Working together via an acquisition proved to be the solution.

The Integration Plan

Active Forums will replace DNN's existing core forum module. It will move to CodePlex as an open source project maintained by DNN. All current functionality in the "enterprise" version of Active Forums, with the exception of the Mail Connector, will be a part of the core module. The Mail Connector will be added to a commercial version of the module for DNN Enterprise customers, and as enhancements are made to the module, some may be available only to commercial customers.

Active Social will also become a part of the DNN core, offering features such as profiles, messaging, events, Twitter integration, photo galleries, commenting and more. DNN says that Active Social will be the basis from which all commercial social capabilities will be built.

Active Purchase, an e-commerce module, will be available to professional and enterprise customers and is a good choice for small- to mid-sized business.

The Roadmap for Social at DNN

Support for current Active Modules customers will continue, but you can expect changes will come. It's good to see DNN adding more social capabilities to the core and it will be interesting to see how they leverage this base to add more enterprise level functionality for commercial customers.