Open Text retired RedDot, farewell reddot

It’s the end of an era for RedDot.

Enterprise content management vendor Open Text has retired its web content management arm RedDot in a recent consolidation/rebranding attack. The Web CMS software is staying put, but it is no longer to be called RedDot.

Say hello to the new Web Solutions family and to Daniel Kraft. Kraft is Open Text’s SVP for Corporate Strategy, and we had the pleasure of chatting with him in pursuit of answers to some red hot RedDot questions.

The Preamble

It really is no news anymore that the Web Solutions group has replaced RedDot in the Open Text’s landscape. We covered Web Solutions late last year when this new brand name surfaced the news.

As of October of last year, there’s a total of six solutions that are part of the Open Text Web Solutions offering:

  1. Web Solutions for Intranets
  2. Web Solutions for Multi-Sites
  3. Web Solutions for Enterprise 2.0
  4. Web Solutions for SAP
  5. Web Solutions for Microsoft
  6. Web Solutions for Livelink

All these solutions are covered in (some) detail here.

Most recently, we’ve heard more from the Web Solutions for Multi-Sites module with the newest globalization capabilities and management of multiple sites in multiple locales and languages.

While these are all good developments, we do miss RedDot. After all these years of seeing that little red dot in a corner of our screens, who wouldn’t shed a little tear?

So we talked to Open Text to get the skinny.

The Interview

How and why did the decision to "shut down" RedDot come about?

Daniel Kraft:
First of all, we don’t “shut down” RedDot. This is the final step of a two-year project and a testament on the success we had turning Open Text into a more web centric company.
Many of our customers made further investments into other Open Text products and the rebrand is an expression of this progress we are making to offer much more than traditional WCM but valuable Web Solutions that helps organizations drive revenues, improve communications, reach new markets and protect and grow their brand.

You so fondly say in your blog "We will keep RedDot in our hearts." What was the OTEX internal reaction to the announcement?

"On December 2008 we had to say good bye to one of our dearest friends - the RedDot. In an emotional ceremony all of his fellow co-workers gathered together to share great stories and express their respect for one of the greatest web visionaries of all times. When we had to enable everybody to change the web, RedDot was there for us! When 3,000 companies knocked on our doors to help them with their web solutions, RedDot was there for us! When two Canadian software companies looked for great acquisitions in WCM, RedDot was there for us. He was always there for us, our great friend, co-worker and admired leader. We have to say good bye now, but we promise that we will keep RedDot in our hearts…”

Daniel Kraft:
It is no secret that we love the “RedDot” and saying goodbye is never easy. But the team is even more excited to see the transition from a web technology provide to a leader in web centric solutions. This is not an end; it is the next step to underline our leadership position in that space.

How did the RedDot customers react?

Daniel Kraft:
After 15 years, the RedDot brand has definitely made an impact on the market.

From day one, customers have embraced the solutions due to the ability for non-technical content experts to manage the web experience. And this freedom was driven through our interface of “red dots.”

So yes, our many customers were sad because they love what RedDot has stood for. But being a customer of Open Text has brought much added value, so they appreciate the transition and will always have fond memories.

Web Solutions doesn't sound like a strong brand name, any comment?

Daniel Kraft:
We are not looking to create a new brand. Our brand is Open Text.
We want to convey that we understand the web and the opportunities a web strategy can deliver for our customers. Our goal with “Web Solutions” is to let our customers know that we will take them beyond the traditional WCM capabilities into the types of offerings that they can build their web strategies upon.