Website loading speed is often a big issue with web publishers. Performance is dependent on a lot of factors -- traffic, server load, compression, size of the content and the like. Google (news, site) wants to help webmasters take the load off their minds (and wallets) with an optimization service called Page Speed Service.

Faster Websites From Google

There's one thing in common among web optimization tools such as acceleration services and content delivery networks -- they all intend to speed website loading times by optimizing content for speed and distributing the load through servers worldwide. Google wants to offer both through its Page Speed Service, which promises anywhere from 25% to 60% speed boost in most applications.

This service comes hot on the heels of previous efforts at web optimization, including the Page Speed browser extension, Page Speed Online API and the mod_pagespeed Apache module that rewrites webpages for better speed. The Page Speed Service is a cloud-based service that optimizes page content using Google's "best practices."

Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices and serves them to end users via Google's servers across the globe. Your users will continue to access your site just as they did before, only with faster load times. Now you don't have to worry about concatenating CSS, compressing images, caching, gzipping resources or other web performance best practices.

It's as simple as pointing your website's DNS entry to Google. The service will then fetch your content and rewrite it for redistribution.

How Much Will it Cost?

Google has not put a price tag on the service yet, but promises to give a free trial to eligible web publishers. You can sign up to request for an account, or you can also use Google's own speed testing tool to check how your website will fare with the Page Speed Service. We tested it on the CMS Wire homepage and got a 4.2% speed improvement (perhaps the site is optimized enough as it is).