Forrester: Most U.S. Internet Consumers Using Multiple Channels

Your website is your primary communication tool, so you give it plenty of love. However, research says this is not sufficient as more than 70% of U.S. Internet consumers are now using multiple channels.

Examples include:

• Call centers
• Direct mail
• Mobile apps and interfaces
• Social networks
• In-store displays

Today's ruthless consumers expect a seamless cross-channel experience. Unfortunately, consumers often report that their cross-channel experience are poor — A.K.A., you have work to do.

With this problem in mind Forrester Research is teaming with CoreMedia this Thursday at 11am EST/4pm GMT to present a webinar titled: The Role Of WCM In Cross-Channel Customer Relations.

Forrester analyst Tim Walters says you can maximize your online presence to create the optimal cross-channel user experience. And further, that your web content management system can play a key role in the process.

If you're responsible for optimizing your customers' cross-channel experience this webinar may be just what you need. Skip on over and register here.

comments

Useful article?

 Email It      

Follow @cmswire

Related Articles:

• Alert: What's Coming for Open Source CMS in February 2012
• SDL's Acquisition of Alterian: Get the Details
• Smart Content Reviewed: Text Analytics & Semantic Content Enrichment

Tags: behavior, coremedia, cross channel communications, forrester, online marketing, user experience, ux, web cms

Your website is your primary communication tool, so you give it plenty of love. However, research says this is not sufficient as more than 70% of U.S. Internet consumers are now using multiple channels.

Examples include:

• Call centers
• Direct mail
• Mobile apps and interfaces
• Social networks
• In-store displays

Today's ruthless consumers expect a seamless cross-channel experience. Unfortunately, consumers often report that their cross-channel experience are poor -- A.K.A., you have work to do.

With this problem in mind Forrester Research is teaming with CoreMedia this Thursday at 11am EST/4pm GMT to present a webinar titled: The Role Of WCM In Cross-Channel Customer Relations.

Forrester analyst Tim Walters says you can maximize your online presence to create the optimal cross-channel user experience. And further, that your web content management system can play a key role in the process.

If you're responsible for optimizing your customers' cross-channel experience this webinar may be just what you need. Skip on over and register here.