Magazine-focused content manager Godengo announced that it has acquired Texterity, which provides a publishing platform for digital and mobile platform magazines. The new partnership could provide a single platform for publishing magazine content to any digital output channel.
Magazine Publishing Everywhere
Like every other piece of content in the world, magazines are going digital. However, when many publishers make the jump from the page to the screen, they find it’s necessary to use multiple to manage the publication process. This is the problem that Godengo and Texterity hope to solve. Godengo brings its browser-based content management system and Texterity brings its experience creating digital versions of magazines and mobile applications to create a one-stop shop for publishers.
The combined companies currently support over 1200 magazines and publishers, but their leadership has said the merger allows the new company to meet the needs of the entire magazine publishing market, which may require more complex layout and interactivity than traditional websites.
Peter Stilson, Godengo's CEO, will lead the combined company. Carl Scholz, who was president of Texterity, will hold the same title in the combined company, which will be rebranded in the coming months.
As more publishers augment their publications with a digital presence more traditional publishng software providers will augment their tools to allow content everywhere where an audience might stop and read it.