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Hoping to elbow the competition out with new media, Host Color has introduced social networking components to its web hosting offerings. When users purchase a hosting plan, they now have access to wiki tools via MediaWiki, enabling the development and management of online libraries or encyclopedia sites. Information is process and displayed with PHP from MySQL database. The company has also begun to offer Pligg CMS, which empowers the creation of online bookmarking, knowledge-sharing platforms or reference guides. Pligg CMS and the wiki function are available via Host Color's PowerTools package. They have also been included in four out of its five shared hosting packages.