Hot Banana (news, site) from Lyris signs up a bunch of resellers to improve its presence in the CMS market.

We were impressed with Hot Banana when we reviewed it last year, rating it very highly in website optimization and multi-lingual support. We recommended it to "those who run small and medium size organizations, for whom marketing and branding is a priority, and for whom ease of use is important."

Buoyed by that success, the company has spent the time garnering new partners left, right and center. Among those signing up to join in the party are Foxhollow Technologies, Xtent and Tzero Technologies. Each has a raft of clients who will be moved over to Hot Banana, to take advantage of the flexibility provided by the web content management system.

The announcement was made at ad:tech Chicago, where brand performance and digital marketing are hot topics.