Ingeniux CMS Catches the Social Networking Train

By Irina Guseva (@irina_guseva) May 4, 2009

Ingeniux CMS Catches the Social Networking Train Or so Ingeniux says with a new release called Cartella. What does Cartella do? The very basics of social networking, social content and web content management put in the same wagon.

CMSWire got a little Cartella tour from Ingeniux’s David Hillis, director of marketing and business development, and Nathan Eggen, director of technology – and this is what we’ve found out.

Bringing Cartella to Life

Cartella is a fruit of Ingeniux’s labor of many years and of many iterations. This “social content management platform” aims to address content below the “waterline” needs. This is how the CMS vendor is describing any content that is below that tip of the iceberg.

Ingeniux said the reason Cartella saw light was because they saw certain “gaps on the market” both from the functionality and price point perspectives.

What Can Cartella Do?

Ingeniux says they have integrated social networking, Web analytics and content management into one solution with modules for managing documents, wikis, blogs and rich media. There isn’t really much focus on social networking, though, despite the marketing buzz. There are no (much expected) integrations with the likes of Flickr, Twitter, LinkedIn or YouTube, for example.

One of Cartella’s modules – Documents — is social only from a possible social collaboration point of view and really is more of a MOSS connector.

What’s interesting is that, according to Ingeniux, it takes (on average) about 6 weeks to implement an Ingeniux CMS-based website. With Cartella, however, the time to market can be as short as 4 days. We know, hard to believe.

Cartella Social Management

Cartella comes in 3 flavors with the following features:

Cartella Enterprise

Single Sign-On
SharePoint connector
Document management
Federated file management
Workflow
Identity Integration
Auditing and compliance

Cartella Connect

Permissions and access control
Team collaboration
Online workspaces
Federated ID management
User notifications
Web analytics

Cartella Community

Social networking
Social profiles and connections
Notifications and alerts
Commenting, ratings…
Member management
Rich media transcoding video and podcasts audio

Cartella is available both on-premise and as SaaS.

A Microsoft Kind of Love

The Cartella release (at the top of its lungs) sings yet another praiseful hymn to MSFT, being way too similar to MOSS. The relationship between Ingeniux and Microsoft is quite ummm… serious.

For one, Cartella will appeal primarily to ASP.NET developers. The platform leverages / Microsoft ASP.NET MVC — thus, again, making it highly attractive to the Microsoft folk. Why MVC, you ask? It is easy to develop, could be popular among SMBs and .edu target markets looking to standardize on that platform.

This is not to mention that MSFT is one of Ingeniux’s customers using this web content management CMS to deliver its /podcast and /video content. And Ingeniux is proud to demo that fact.