It's that time again. Clickability time. For the third year in a row, Clickability is holding it's User Conference May 5-7, 2008 in San Francisco. Share strategies, interact with Clickability, it's partners and other customers. Oh and don't forget to have a margarita or two for us!Clickability is a software-as-a-service (SaaS) provider of web content management. We reviewed their Publishing Platform not that long ago and were impressed with many of it's features and architecture.
The conference is being held at the historic Bently Reserve in San Francisco's Financial District and it's expected that attendance will be triple the size it was 2007.
From the looks of the agenda, this conference is not all about selling Clickability. It's loaded with sessions and panels that deal with enterprising marketing and publishing.
Some of the sessions include:
* Content is Dead. Long Live Context
* Search Engine Marketing: The Art+Science of Search to Sale
* SaaS is Green: Easy on the Budget, Easy on the Planet
* Joint Session: The Failure Of Great Design - Learning To Adapt To Audience Need
Speakers and panelists at the Conference include some of Clickability's own as well as industry specialists like:
* Akamai: Tim Napoleon, Chief Strategist, Media and Entertainment
* Eloqua: Shawn de Souza, Senior Manager for Online Marketing
* Inform: Ted Bienkowski, Vice President
* Minneapolis Star Tribune: Jason Erdahl, Executive Director, Interactive Media Operations
* NetApp: Tracy Hansen, Director Web and New Media
* OpSource: Ray Solnik, COO
* Philadelphia Newspapers: Jeff Berger, CIO
* ZDNet/Interarbor Solutions: Dana Gardner, Industry Analyst and Blogger
Notice that this list includes not only partners, but some of Clickability's own customers (Minneapolis Star Tribune, Philadelphia Newspapers). This should provide conference goers with some real life experience dealing with online marketing and publishing and with Clickability's Publishing Platform in particular.
The whole topic of SaaS being green sounds like an interesting session. There's been much discussion on how enterprises are going green with their technology investments. Is SaaS really "green"?
This conference is free and includes meals and two evening receptions. But you still have to register.