j_boye.png After an afternoon of networking, socializing, playing Kentico’s version of rock-paper-scissors and learning that Magus won Web Idol on day one, web professionals are starting conference day two of J Boye Philadelphia 2011.

Digital Marketing for Web Engagement, Intranet Strategy

Attendees at the United States incarnation of the J Boye conferences, J Boye Philadelphia 2011, have another content-filled day ahead. The morning kicked off with a keynote address by Jon Udell, "Seven ways to think like the web." Udell’s well-known late 1990s book, Practical Internet Groupwarediscussed an information environment with a strong similarity to today’s social software. Although this is the final conference day, organizers aren’t taking things lightly. Today’s agenda features the final four tracks:

containing 20 sessions and 11 round-table discussions after lunch. As with day one, attendees are free to attend sessions across all tracks.

Where Is CMSWire?

Today I will be attending the Intranet and digital marketing tracks. The digital marketing track includes several themes:

  • Acting on the data
  • Managing media in digital and mobile marketing
  • Online B2B marketing
  • Online marketing through social media
  • Social media as a business strategy

presented by representatives from multiple industry verticals from education to chemical manufacturing. Analyst firm Forrester Research (news, site) is also presenting "Business Buyers are Consumers Too, What Are You Doing To Engage Them?" in the digital marketing track.

The intranet track includes strategic and tactical advice for intranet implementation and effective adoption. The themes in the intranet track include:

  • Adopting social features
  • Intranet manager role
  • Knowledge sharing and collaboration
  • Finding content contributers
  • Moving your intranet forward

The day will conclude with a town hall around 5 pm and a social event -- something the conference is well-known for.

J Boye is valuable for the education, case studies and content it provides participants. However, for many, the opportunity meet and network with peers who have similar challenges is even more valuable. Many of the participants at this year’s conference are repeat participants from previous years.

In an environment where organizations have tightened travel budgets and question every expense -- even those for educating staff -- the J Boye organizers must be doing something correctly.