For Piyush Patel, the proof was in the proverbial web content management pudding.

Back in 2009, he helped a client maneuver into the Jahia open source Web CMS platform. That client is still a happy customer today.

Patel, a veteran Web CMS and digital experience industry player, is the new executive vice president and general manager for the Americas at the Geneva, Switzerland-based Jahia. His formerly worked as a consultant, helping customers implement the Jahia platform.

“My model is very much in line with Jahia's,” Patel told CMSWire, “and it just made sense to join the company.”

Focusing on Efficiency

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Patel has been helping companies avoid “spending an inordinate amount of time on things not related to the business problem.”

For the past several decades, he has focused on advancing digital transformation. His goal was to design a platform that makes projects more efficient — and that road led him back to Jahia.

“I said, ‘Let me put together what I call the ‘unstack,’” Patel said.

Ultimately, he wants integration to be smooth. When you’re working on systems that include a Web CMS, digital asset management system (DAM), enterprise content management (ECM) capabilities and analytics, things can go south -- fast.

Jahia has a great starting point for most of these capabilities, he said.

“Our value proposition is that with our platform, you’re able to do this more efficiently,” Patel said.

Why Open Source?

Asked about the merits of an open source CMS versus a proprietary system, Patel said it's a philosophical decision. The answer for him? There’s not much difference.

“Would you consider Adobe Experience Manager (AEM) commercial or open source?” Patel asked. “If you look at the different underlying components and stack, (Adobe-acquired) Day Software was very similar to Jahia. A lot of it was open source with Apache foundations and elements, which now make up what is underneath AEM.”

For Patel, the biggest difference between open source and commercial is the longevity of the platform. With a commercial product, there is always the risk that the company could be acquired or fail. Open source, he added, is more flexible.

"If something happens and you want to go another way, you have the right to do that.”

Jahia Momentum

The team at Jahia is excited about its inclusion in Gartner's newly issued a Market Guide for the UXP (User eXperience Platform), CMSWire reported Monday. "Although focused primarily on customer-centric use cases, Jahia can also be used for employee- or citizen-centric use cases," Gartner noted.

Company officials said the organization is hiring almost 60 people worldwide this year. 

Last month, Jahia announced a $22.5 million cash infusion from Invus, a New York City-based investment firm.

The funds will help CEO Elie Auvray grow Jahia's customer base, especially in the enterprise space. Auvray told CMSWire the company plans to further develop its user experience platform to improve integration with third-party platforms.

About Patel

With Jahia, Patel will be working to develop strategic partnerships with international digital agencies and major system integrators. He will also oversee the global technology partnerships with software providers to accelerate the development of the ecosystem of connectors and generic integration.

He has more than 20 years of experience across the space of digital platform technology and delivery. He previously worked to help the global alliances strategy and approach across all business units and product lines for the OpenText.

Before that, he worked on partnerships at global digital agency SapientNitro. He also created the training and services organization of Epicentric (acquired by Vignette) and also had roles at Cap Gemini, Red Sky Interactive, NextBrick Solutions and US Robotics.