Singer songwriter Sheryl Crow once said that "a change would do you good", and it seems that the folks at J.L Halsey took this advice to heart. In an effort to reflect the diverse product offering of marketing technology solutions - a portfolio assembled primarily from various acquisitions, J.L Halsey has decided to change the company name to Lyris, Inc. The company will also adopt a new trading symbol later this year.
JL Halsey has been at the forefront of some hot M&A activity. Recent moves include the acquisition of Web CMS provider Hot Banana last year, as well as EmailLabs, an email marketing solution.
The name change will signify recent positioning as a leading provider of integrated marketing technology solutions, which includes their new product platform - Lyris HQ - that will be launched sometime this quarter.
Louis Rivera, the company’s president and chief executive officer, gave the following statement: “Lyris HQ will provide an integrated, single sign-on solution for marketers and facilitate cross-selling efforts for both our existing and future offerings. Customer response to an early version of Lyris HQ has been very favorable and we look forward to introducing this leading-edge solution into the market."
The company currently serves over 10,000 clients globally with email marketing, web analytics, and web content management offerings, making Lyris one of the largest providers of marketing technology solutions to the mid-market.
In addition to EmailLabs and Hot Banana, Lyris also has proprietary control of other important tools for marketers and analysts including: ListManager, ClickTracks, Sparklist, and Email Advisor.
For more information on the company formerly known as J.L. Halsey, dig into their website.