In a November communication Hannon Hill president David Cummings sighed, "...We sip our own champagne in practicing what we preach. We’re using our own product, Cascade Server, to manage our new online rich-media content."
Few people can proudly admit to sipping their own supper but Hannon Hill demonstrates the strength of its convictions with the unveiling of CMS Tube, a questionably named CMS tutorial tool that actually just teaches users how to tap into all the benefits of the multi-faceted, AJAX-enhanced Cascade Server.That's not to say Cascade isn't awesome. The product is notable in many ways and doees a good job enabling enterprises to manage information online with a consistent look and feel.
Cascade also stands out for its Web 2.0-like abilities to manage content formats. Taking full advantage of its rich media roots it delivers simple uploading capabilities for Flash, audio, video and other interactive files; automatic RSS feeds with metadata for iTunes; as well as access rights, workflow and auditing of activities. So it's certainly useful.
Hannon Hill, which specializes in web content solutions with the use of rich media, created CMS Tube to foster a broader public discourse about Cascade and also get vital information out there for Web 2.0 businesses.
Cummings adds, "The best websites are those that are easy to find, access and navigate. With the advent of Web 2.0 and the explosion of rich-media content, organizations are facing a new challenge: how to successfully enhance their established online presence with podcasts and videocasts.”
CMS Tube aims to teach them how to do just that ...right on Cascade Server, of course. Existing videos and podcasts include tutorials on how to create a blog and improve your website via Cascade.
Theresa Regli at CMS Watch notes that while the tutorial series may be a useful supplement, there's some irony in CMS Tube as well.
A site that proposes to guide enterprises into the brave new world of Web 2.0, and the abundant promise of user interactivity and profit it brings, should at least have some forum space, or comments, or tags, or -- dare we say it -- user-generated media. (Though it does have sections for recently added, and featured, videos, both of which spring from the company.) It also seems to be lacking accessible human support. Hrm. Doesn't sound very interactive to us.
In any event, we do think it's pretty awesome that the Web 2.0 and content management worlds are finally meshing with one of the most prevalent and popular media around. Face it, these days television must be getting a little lonely for attention. And of recent note CMS Tube debuted on Web TV. Good for them.
Atlanta-based Hannon Hill was founded in 2001. They specialize in web content management software and place an emphasis on creating personal experiences between themselves and their clients while increasing website effectiveness and reducing costs. Isn't that sweet?
Learn more about CMS Tube at the website: www.cmstube.com.