Magnolia certainly spent a lot of time developing its mobile capabilities with the release of v.5 last year, and today’s release of v.5.3 only furthers those developments.
The new update focuses on developing personalized customer experiences, providing enhanced collaboration capabilities for content publishers and integration with enterprise data sources.
Again, like the v.5 release, the new functionality in v.5.3 comes through a number of task focused apps including new content personalization and tag management apps. It also opens up the Magnolia App Framework to simplify the integration of third party software.
Ease of Use
Explaining the thinking behind the development of Magnolia CMS at last year’s v.5 launch, Magnolia Co-Founder and CTO Boris Kraft said that Magnolia 5 had been built for ease of use by providing a unified way for staff to access content creation apps from tablets as well as desktops.
Furthermore, the apps were designed to be completely customizable, as one would expect with an open source product. As such, every product use case was built around the tasks needed.
The v.5.3 continues that app development and was driven, according to Magnolia, by the growing need for enterprises to provide more targeted web experiences that make use of existing repositories of enterprise data. Of this release Kraft said:
Creating better brand experiences is about taking the best tools and the data collected from them to quickly deliver new and personalized customer interactions. The innovation in this release has been driven by our customers and their need to track, enhance and organize every online interaction through a simple to use content management system."'
The new features announced today include:
Personalization and Targeting
With new personalization tools, Magnolia v.5.3 makes it easy and quick for enterprises to identify and segment their online audiences. These can also be adapted to target the needs and behavior of individual visitors.
The new apps are also able to create content variations for marketing segmentation of visitor groups, developing personas and previewing content for different personas. Magnolia CMS is also modular, which simplifies the integration of external software and services.
As long as analytics are a key element in tracking customers and developing customer experiences, the ability to add, delete and manage tags for web analytics will be key to a successful analytics strategy. With Magnolia v.5.3, the Magnolia Tag Manager allows marketing teams add, manage and remove tags for web analytics, marketing automation and social listening tools in seconds through a single interface.
The ability to integrate data sources is an increasingly important capability for enterprises. With v.5.3, Magnolia claims it has dramatically simplified the integration of third party data, software and services across the entire content management system using content connectors.
With content connectors, developers can build Magnolia apps with the same user experience as native apps, and interact with any external data source while users manage the content in a familiar way. With v.5.3 there is also a DAP API that makes it possible to link with external asset providers and store houses like Flickr, YouTube or a file system.
The upgraded version now also comes with a centralized repository for Magnolia approved applications, modules, and source code and partner contributions.
Collaborative Task Management
The final major addition is a new system for tasks and workflows for enhanced multi user collaboration. When using Pulse updates on content status, comments, requests and warnings, as well as statistics and analytics are provided in a centralized dashboard. It is also now possible to assign tasks to individuals or groups and to see who has ownership of what task.
Magnolia v.5.3 is available for download as of today.