Mondosoft, a leading provider of enterprise search technology, today announced the availability of Mondosoft BehaviorTracking(TM) as a stand-alone search analytics tool.
Mondosoft offers tight integration with Microsoft Content Management Server and Microsoft SharePoint Portal, amoung other products.BehaviorTracking is the first stand-alone search analytics toolkit to interface with any enterprise search engine -- such as Verity Ultraseek or Microsoft SharePoint Portal Server -- and to provide the insights to quickly drive increased sales and customer satisfaction while lowering marketing costs. BehaviorTracking was developed and refined over five years as an adjunct to Mondosoft's flagship enterprise search engine, MondoSearch.
Ross Jenkins, Information Architect at People's Bank is responsible for content and search conversion on web sites that receive close to twenty million page views a year. "BehaviorTracking has allowed us to recognize trends over time and to come up with an action plan, almost daily, for the types of keywords we receive from customers," he explained. "From the time we started matching search terms with content, we noticed a 65 per cent increase in search efficiency."
"Mondosoft's BehaviorTracking is essentially a disruptive technology," remarked Allen Bonde, president and lead analyst at Allen Bonde Group Inc., a Boston-based management consulting and market research firm focused on CRM and e-business. "More than search tracking, we view BehaviorTracking as a business intelligence tool which enables not only enhanced customer insight but also greater search effectiveness -- a key to delivering on the promise of Web self-service."
BehaviorTracking works to eliminate the online customer-losing message: 'Item not found,' by enabling the search engine to respond much like a brick-and-mortar merchant who seeks to satisfy a customer request.
"The beauty of BehaviorTracking is that its on-demand reports are immediately actionable," commented Laust Sondergaard, Mondosoft founder and CEO. "BehaviorTracking gives Web marketers information on what visitors searched for, what they found and -- more importantly -- what they did not find. It gives business intelligence that lets web marketers adjust content, and thereby improve sales, cut costs and retain customers."
Availability and Competitive Upgrade Offer
The stand-alone version of BehaviorTracking is available for $19,995 for use on two domains and for 250,000 user sessions per month. Full documentation and sample code to link BehaviorTracking with Verity Ultraseek and Microsoft SharePoint Portal Server 2003 are included. BehaviorTracking and Connector can be downloaded at: www.behaviortracking.com/download
From April 26 through August 1, 2004, enterprises that purchase BehaviorTracking can benefit from an upgrade offer extended by Mondosoft and its partners to purchase MondoSearch at a discount of up to 90%, in exchange for any search product currently deployed. Associated with the upgrade offer, Mondosoft will provide InformationManager free of charge, thus allowing enterprises to gain access to the complete Mondosoft solution for an affordable investment.
Mondosoft pioneers, licenses and hosts technology for companies who use Web sites to improve sales or communications with customers, partners and prospects. The company's flagship product, MondoSearch(TM), is an advanced, multi-lingual search engine adopted by 1,700 customers worldwide. BehaviorTracking(TM) and InformationManager(TM), provide site managers with the most actionable data analytics available to fine-tune search. Founded in 1998, with headquarters in Copenhagen, Denmark and Palo Alto, California, Mondosoft's customers include Carlsberg, FranklinCovey, Maersk, Lawson Software, Siemens, MetLife, The Vatican Holy See, Overnight Transportation, Shell Oil and United Technologies. For further information, please visit www.mondosoft.com