New Platform and Product Editions for Clickability

By Barb Mosher (@barbmosher) Feb 11, 2008

Clickability's SaaS Web Content Management Platform has always been just a little bit different than those of traditional WCM vendors, but now they are going even further offering a complete web content management platform that includes not only software as a service (SaaS) but Infrastructure as a Service (IaaS).

The new Web Content Management Platform includes Infrastructure as a Service, Software as a Service, On-Boarding and Support as a Service, and Innovation as a Service. The new Product Editions: Express, Professional and Enterprise offer something for everyone – from the department level to the SMB to the Enterprise customer.

2007 was big year for Clickability. With over 100 customers, some of which are Fortune 500 and 1000 organizations, 400 websites and up to 5 times expected growth in the pipeline, they are a busy company. They landed a few $1 million plus first deals and experienced a 180% growth in their monthly recurring revenues.

No wonder they went out and racked up an additional $8 million in a second round of venture funding.

Clickability On Demand WCM Platform

No stranger to a solution that provides more than basic web content management, the introduction of the new Web Content Management Platform just goes that much further to provide customers with a complete end-to-end solution offering.

Infrastructure as a Service
Clickability’s platform is supported by a complete on demand infrastructure that includes hosting, security, data storage, service-level agreements (SLAs), and disaster recovery. They currently have 2 fully redundant data centers with a third one coming late 2008/2009.

According to John Girard, CEO of Clickability, this type of service has only come into vogue in the last 12-18 months and they are the only company to provide this just in time / on demand capacity as part of their platform.

On-Boarding and Support as a Service
This is Clickability’s implementation and on-going support service. They have a process they follow for each new customer that comes on the platform. It starts with a Pre-Sales Discovery where they review the requirements, define the content migration strategy and review the initial schedule and then moves through Discovery (creation of a statement of work), Integration, Service Launch and finally on-going support. With their branded Implementation Practice, a customer can be live in weeks (as opposed to months or years with an in-house solution).

Software as a Service
The SaaS component is the heart of the Clickability Platform offering content management, site hosting, content delivery, integrated analytics, newsletters, search, RSS/XML syndication, social media/community, user generated content and more. Their multi-channel delivery system is device agnostic enabling customers to publish content to multiple device types as well as their website. The entire solution is designed for the non-technical user.

Innovation as a Service
The Clickability Platform Innovation Model includes shared:

Customer best practices
Benchmarking
Code libraries
Solution databases

Clickability has in-house domain experts that can provide best practices and other expertise to customers. The ability to share customer successes is the driver behind the CMS Customer Success Site/Customer Success Team – they proactively reach out to customer to provide services.

“Clickability embraces the SaaS agile development model, with four major and ten minor releases per year”. New functionality and capabilities occur frequently allowing all Clickability customers to take advance of the latest improvements to the platform.