This is the second part of an interesting interview with Martin Nisenholtz, CEO of New York Times Digital. Below are a few excerpts. Some people regard the weblog as the first truly native form of Web content creation. And I said that might be true, but that weblogs hadn't yet created a commercial engine underneath them. [Nisenholtz] order for a medium to take off, it needs to have a group of professionals who are compensated and a business model underneath that can support that professional class. [Nisenholtz] The article continues to cover topics such as social networking technologies, online creative, interstitial ads, streaming media, etc. Read the interview.