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Just as most people were tidying up their desks for the Christmas break, OpenText (news, site) was announcing a new partnership with China-based HiSoft that will give OpenText a firm hold on the Chinese mainland and bring its web content management software into areas that to date it hasn't had access too.

The deal with HiSoft, one of the really big technology services companies in the Asia Pacific region, will see HiSoft resell OpenText web content management technologies, in a market that is generally regarded as one of the least-exploited enterprise content management markets at the moment.

OpenText and HiSoft

OpenText has been quick to see the opportunity here and has said that this partnership will provide one of the cornerstones for its rapid expansion across the region in the near future.

With a strong footprint in the China and Asia Pacific markets, HiSoft is vital to Open Text's strategy in the region. HiSoft gives us market access and the service capabilities of a Tier-1 global service provider," Graham Pullen, Open Text Vice President and General Manager, APAC said.

The fact that many Chinese and global enterprises in the region are now starting to invest in their content management portfolio is also going to help outline that footprint and give OpenText access to an enterprise base that extends across Japan,Singapore and China.

HiSoft has pointed out the growing number of Chinese companies that are expanding internationally and their need to create a differentiator, notably a more efficient and effective content management. By teaming up with OpenText, HiSoft gets to strengthen their core offerings to companies that are already clients, or to companies that are considering enterprise content management.

ECM and APAC

There has been increasing movement in the Chinese market over the past year. For example, Converseon and CIC recently announced a new strategic partnership to expand both companies’ reach and access to the Chinese market that will also improve how multinational businesses interface into China’s online community.

So that deal was about a single instant of social media heavy weights getting together for a specific purpose. However, IDC (news, site) reckons there will be a lot more deals like this in the coming months. According to recent research by IDC -- the IDC Asia/Pacific Semiannual Content Management Applications Tracker -- the content management market in Asia Pacific can't complain. The market, in comparison to last year, has grown 12 percent and within the first half of 2010 grossed US$ 122 million.

In any case, compliance initiatives and regulations are two factors that will drive the growth of the content management market in Asia Pacific. The room for growth is especially big in India, Singapore, China and the PRC, leaving only one piece of advice -- direct your efforts to Asia Pacific and reap the benefits of the potential market growth there.

The deal between OpenText has just been signed and comes into effect straight away. Watch early next year for further developments in this regard.