Percussion Management Changes Percussion Software has been in the news lately with their latest technology offering, Personalization Solution which sits on top of their Rhythmyx CMS providing personalized messaging. Since then we've heard there have been some management changes that should help the company expand its presence in the WCM market for Personalization, Web Analytics and Community Marketing. Percussion has made three top level executive changes:

A new CEO

Barry Reynolds steps aside as the CEO and hands the reigns over to Mike Robichaud. Originally the CEO of multi-brand placement company Stride and Associates, Mike was a founding shareholder of Percussion and an active board member. A recipient of the Ernst & Young Entrepreneur of the Year and one of Boston Business Journal's "40 under 40" awardees, Mike Robichaud helped grow Stride and Associates into a national organization.

A New President

Not a new face to Percussion, Joe Wykes moves from the SVP of Sales and Alliances to the President's chair. It was Wykes who led the European operations to record sales and performance and has worked for Percussion for the last 10 years -- so he knows it's strengths well.

A New Chairman of the Board

No, he's not going anywhere. Barry Reynolds has become the new Chairman of the Board for Percussion and will continue to play a key role in it's future growth. According to Joe Wykes, “Percussion has entered what we expect to be the most rapid growth period in the company's history. Our Personalization, Web Analytics and Community Marketing solutions are indicative of our future product and solution direction at Percussion. These and planned solutions will help businesses compress the time between contacting a prospective customer, that prospect’s visit to a site or blog, and the monetization of that visit.” It looks like they are gearing up for an interesting webinar on using personalization for marketing performance. Keep an eye out here for details. As one of KMWorld 100 Companies that Matter in Knowledge Management we are interested to see what some of these new solutions coming from Percussion will be.