Hardly a surprise given that Atex bought Polopoly last year with the specific intention of increasing its revenue directly from digital media (as opposed to software) to 50% of entire revenues by 2011.
With Polopoly v9.13 they may well meet that target, as the text mining solution should prove attractive to publishers with a lot of digital content lying around that could be making money for them if they could only get it organized.
That, by way of simple explanation is exactly what Atex’s Text Mining solution does. It enables users to create entire web sites from related theme-based content automatically. The financial implications for newspaper companies trying to make revenue from archived content are obvious.
Content Management And Text Mining
So what do you get if you buy into Polopoly CMS 9.13? Well, the first thing you get is quite a lot of history. Atex has been providing software solutions to the newspaper industry for years and generally credited with pioneering the move from hot lead to cold type in printing. They also developed Atex messaging credited as being one of the forerunners of e-mail and instant messaging.
Currently, the software is built using open standards, XML and a service-orientated architecture. With the acquisition of Poloploy last year, it bought into a Java-based Web CMS provider. For its part, Polopoly up to last year had gone from being a start-up in 2000 to the largest vendor of content management systems in Sweden.
An entirely self-funded company, it worked with a large variety of clients such as CN Group, Belgian media group Cornello and MTV Networks, who partnered with Polopoly to provide the back-end for its College Publisher platform used by over 550 college newspapers.
Text Mining And Widgets
So throwing together the two companies in their first joint release since the buy-out was bound to throw up something really juicy for the publishing industry. The combination of text mining with the Polopoly is, if nothing else, juicy - well interesting at least.