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Get the NewsletterSDL Consolidates, Ousts "Tridion" for Rebranding
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| Published Jan 25, 2010
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In the land of SDL (news, site), today is extra special. The Global Information Management solutions provider is launching their own consolidated brand.
Translation: all business units in SDL — SDL Tridion, SDL XySoft and SDL TRADOS Technologies, SDL Enterprise Technologies and SDL Language Services — will be referred to as divisions of SDL in a move to unify the company.
The five specialized business divisions are:
- Structured Content Technologies
- Web Content Management Solutions
- eCommerce Technologies
- Language Technologies
- Language Services
As we were just saying, SDL has made been making moves all over the life cycle map, including their recent dabbling in eCommerce via the acquisition of Fredhopper. For those that wondered how the company would maintain consistency after such a branching out, this is it.
Said Mark Lancaster, CEO and Chairman of SDL:
This is an important move for SDL in ensuring that we provide one unified and consistent message to the market. This does not change who SDL’s customers talk to in the different divisions, nor does it change our products or goals. This re-naming of the different divisions as part of SDL only affects the way we refer to the different solutions we provide.
Got a one goal, one mission kind of mindset? Keep an eye on SDL.
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We're not dropping the Tridion brand for the product though, it is just the division that has been renamed. The WCM product remains to be called Tridion.