Taking a SaaSy Web Content Management System to the Corporate World

By Barb Mosher (@barbmosher) Feb 17, 2009

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Probably best known for implementing their SaaS-based web content management system for media publishers, today Clickability offers a new solution that takes them further into the corporate world. Clickability Corporate Solutions is designed not only to provide publishing solutions that work for the marketing department, but that integrate the back office systems providing a website that much more than just a pretty face.

Clickability Offers Specialized Solutions

With a demand for web content management high and the number of WCM providers just as high, it has become a necessity to provide specialized solutions to set a vendor apart from the rest. That is what Clickability is doing.

Aside from being one of only a few SaaS-based web content management providers (a number that is sure to increase over the next few years), Clickability is coming out with specialized solutions to serve specific niches.

The first of these was the Clickability Media Solution — a consolidation of features, functionality and partnerships in the media space, tailored to the needs of the publishing industry and designed to make publishing even easier. This solution focused on the multi-channel, multi-device delivery on content.

A Solution for Corporate Customers

The latest offering from Clickability comes as a corporate solution and is built upon the success they have had with enterprise-level media companies. The Corporate Solution offers a number of features and capabilities that enable enterprises to use their websites to develop, nurture and grow their business.

Clickability states that their solutions for High Tech, Financial Services and Government businesses come at a savings of more than one third to one half the price of an in-house solution. With the reductions in IT staff that are certainly happening as enterprises struggle to keep afloat in this turbulent period, a SaaS based solution may be just what is required.

Clickability Web Content Management

The Corporate Solution has been designed to reduce the search to sale cycle and contains several key capabilities:

Mobile Device Delivery

The ability to publish content out to more than just the website is a key capability of Clickability's solution. In addition to publishing content for display on the Kindle (something they found out was happening when they announced their Media Solution), content is now available for other browser-enabled mobile devices such as smartphones, mobile phones, PDAs and e-books.