Customer Experience Management (CXM), Information Management, Social Business
 
 
 

Top CMS Strategies - Do More, Convert More, Spend Less

By ()   Jun 18, 2009   

While some organizations are leveraging their Web Content Management (Web CMS) investments to create powerful, customer-centric web experiences, many are just barely scratching the surface.

Face it, you can probably do more with your website. Nearly all of us can. And if now is not the time to figure out how, we don't know when is.

Learn the Top Strategies

Siteworx has brought in Forrester's CMS all-star, Stephen Powers, to get down into the content management nuts and bolts. Together they're running a webinar this coming Monday the 22nd of June at 1 PM EDT (GMT-4).

The live event will share best practices and top strategies for using your Web CMS to reduce costs, improve efficiency and ultimately help grow your business.

Here's what on tap:

  • Limitations of “first generation” Web CMS solutions and the transition to a customer experience-centric approach
  • The “next generation” initiatives that are pushing the limits of legacy Web CMS capabilities, such as building communities, tailoring content for site visitors, distributing content across multiple channels and interacting with other enterprise applications
  • Digital Asset Management (DAM), Enterprise Content Management (ECM) and Document Output Management (DOM) systems
  • An analysis of Forrester’s latest research report, “The Forrester Wave™: Web Content Management for External Sites, Q2 2009.”

Sound like it's up your alley? We thought so. You can register here.

 
 
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