Tridion, Like Sitecore and Interwoven, Now Offer an Online Marketing Suite

By David Roe (@druadh20) Jun 4, 2009

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If marketers are finding it difficult at the moment to decide what Web CMS they should be using, then the launch of SDL Tridion’s (news, site) Unified Online Marketing Suite is going to make things that little bit more difficult.

In the past six weeks alone SDL Tridion 2009 and two other marketing suites have entered the market: Sitecore (news, site) and Interwoven (news, site). All three focus on providing solutions that will penetrate customers’ markets where no other solution has gone before.

Star Trek reference’s aside, this is serious business especially considering over 80% of the world’s data is unstructured, coming in the form of social media, blogs, twitter posts, instant messaging, e-mails, documents, videos and rich media.

SDL Tridion's 2009 web content management system aims to tackle this problem with features that enables marketers to create and initiate fully integrated campaigns incorporating customer management with multi-channel marketing and web content management.

Client-Defined Goals

Announcing the launch of Tridion 2009, Jan Jaap Kolleman, CEO of SDL Tridion, said the focus of this launch would be to provide a solution that covers specific, client-defined business goals, such as increased sales conversion rates.

The SDL Tridion 2009 Interface

Even the design of the solution is geared towards this. Accessed through a single interface, Tridion 2009 automates the processes involved in creating multi-channel, multi-lingual campaigns.

Web content is classified, categorized and tagged in such a way that visitors can access relevant content through an intuitive navigation system, while visitor tracking and segmenting enables the solution to personalize that content.

SDL Tridion 2009 Intuitive Navigation System

Both anonymous and registered visitors are profiled to ensure everyone visiting a client site receives only content that is relevant to their search.

Enhanced Marketing Tools

Specifically, Tridion 2009 offers tools for audience management, email marketing, integration with offline channels and improved customer interaction.

Amongst the enhanced functions are:

Taxonomies: Users can create hierarchical taxonomy trees that reflect the structure of the content online and the relationships between the content elements.
Multilingual Emails: Ability to send e-mails in multiple languages simultaneously with a single click with local and corporate marketers able to send emails to targeted mailing lists using the same translation process that is used for web content.
Audience Management: Email integration with the audience management system to eliminate the time-consuming process of importing and exporting date between separate marketing tools.
Audience Manager: Website visitor information is stored and kept in one place enabling clients deliver personalized emails and communications using that information. It is also possible to manage visitor profiles across different countries.
Response rates: Response rates such as click-through, are monitored and this data is automatically used to update the customer intelligence module for future communications.
Communication Statistics: Go beyond most third-party tools and tracking systems by providing content authors with information about the popularity of individual pieces of content.