Canadian Web CMS vendor Hot Banana separates themselves from the sizable CMS vendor pack with a unique focus on web marketing campaign management, marketing and SEO tools, and advanced analytics integration. The company recently announced the latest release of the Hot Banana Active Marketing Web Content Management Suite. Version 5.3 adds notable features to both the Web CMS engine and the Web Marketing engine."Web Content Management is fast becoming a business imperative for marketers, who are also demanding the integration of best-of-breed eMarketing technology products and measurement tools. Version 5.3 was developed in direct response to marketplace demands for combined Web Content Management and Active Marketing™ solutions," says Krista Lariviere, President, Hot Banana Software Inc. Web CMS updates include: * Enhanced Firefox support * Advanced Metadata Management (conforms to the Dublin Core Standard) * Universal Listing Module to easily manage complex structured content areas * Page-by-page SSL Management * Translation Manager Upgrades - Enhanced workflow for multilingual Web sites * RSS Feed Manager Upgrade * Performance enhancements Web Marketing updates include: * Atlas, Google and Yahoo! search engine campaign tracking * Flash Streaming Media Manager for placing video directly into Web pages * Keyword Web Page Analyzer, enabling non-technical users to analyze a page's SEO attributes * PRWeb Press Release distribution integration * Upgraded integration with WebTrends 7.5 On Demand * Form Builder - JavaScript Validation and Form Element Upgrades - Easy Cloning of Forms * Notification Manager - Allows Web site visitors to automatically be notified via email of a change in Web site content