Content reuse has the potential to offer tangible benefits, and it is often one of the primary focuses of content management system implementations.

There are very real challenges, however, in successfully implementing content reuse and many of these are inherent to the nature of content reuse itself.

Organisations must therefore have a good understanding of both the strengths and weaknesses of content reuse when selecting and implementing a content management system.

Small steps are then suggested, allowing authoring and publishing processes to be adapted to the rigours of content reuse.