Ektron (news, site) found its sweet spot as one of the Visionaries in Gartner's Magic Quadrant for Web Content Management. We've seen Ektron on other "lists" before, including Gartner's MarketScope. And now, hello, the Magic Quadrant.
Partially, Ektron attributes this positioning to the ability of their CMS product -- EktronCMS400.NET -- to deliver on the Web 2.0 capabilities front. Web 2.0, as Gartner says, “is… breathing new life into the WCM market.” Just when we thought that Web 2.0 was oh so 2007.
The CMS vendor has been working on several strategic initiatives over the past year, so it really should not come as a surprise that Ektron gets a nod from Gartner. We told you about many of Ektron’s happenings, including:
- Ektron’s CMS deployment in the Amazon Cloud
- Professional Services growth
- New offices in Texas and California
- Stronger focus on sales
- Enhancements and updates to EktronCMS400.NET
- Revenue growth in Q1 2009
Ektron thinks that some of the differentiators they have in the competitive Web CMS market are their core CMS product, social networking modules and the professional services group along with partner engineers.
The fact that Ektron is not a sole owner of the Visionaries Magic Quadrant should inspire the company to work even harder and build on the current momentum. Let’s see what they come up with. It's probably not the best time to rest on laurels.