Rank for $ales recently published an update to a previous article entitled "Search Engine Optimization - Content Management Software & SEO". As no doubt you know, there's lots of tom foolery going on in the SEO market place. This article has a bit of that, but does make a good point. The primary point (aside from advertising their services) is that people often overlook the issue of SEO when evaluating WCM tools. Even if they do consider it, the decision makers are not typically versed enough in SEO topics to ask the right questions. Well this article won't tell you which questions to ask, you'll have to pay for that, but it does raise the issue of auto-generated page titles. Now as far as I'm aware, this is pretty much a non-issue, in so much as most, if not all vendors these days understand the important of the page title and allow you to control that in the content authoring and/or templating tools. There are other SEO topics that people enjoy debating. Numeric URLs vs. human readable, meta tags, key word density, and content freshness are all good examples. I'm not an SEO expert, but as I understand, most of these factors are largely defunct concerns, but do have some impact and should be considered. Most of what we understand today about search engine optimization relates directly to the mythology of the "Google Page Rank". Google's page ranking algorithms are never revealed and never stagnant. They are however increasingly approaching most peoples' idea of "relevance" and at the same time less susceptible to tom foolery to achieve index rank. A friend of mine from Google was quoted thus: "Search engines, and Google in particular, like keywords in the URL." There yah go. That may change tomorrow. What won't change is that Google likes high quality content and Google like lots of topically relevant links pointing back to your site. Here's Google's blurb on Page Rank: PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." The point is that people who concern themselves with the SEO friendliness of their WCM tools would be better off spending their time generating high quality content and developing relevant link communities, minding the "bad neighborhoods". Spend your time wisely. WCM tools are not even in the top 10 concerns when it comes to SEO. Read the orignal article. Read about Google technology. Google's guidelines for web masters.