Weebly is making a play for the enterprise market with a new offering created specifically for companies that develop and manage 100 or more websites.
Weebly for Enterprise, which begins rolling out today, builds on the current consumer version of the Web CMS by adding a layer of business tools on top, including API support and administration tools to handle account creation and permissions needed for multi-site deployments.
Nick Dellis, vice president of business development at Weebly, told CMSWire that the demand for this type of solution has risen just in the last couple of years.
“Weebly has always been very consumer-focused,” said Dellis. “Over the last two and a half years, we’ve seen an increasing number of larger organizations that build lots of sites. People have been asking for an enterprise solution.”
According to Dellis, the new enterprise version does three things better than any other product out there:
(1) Better administration, including staff management
As more and more people in an organization need the ability to edit site content, user management can get difficult, said Dellis.
“The market now expects that local sales teams or brokers should be updating their sites, and adding more content,” he added. “However, they all need different levels of control. You might want to give local branches more control over the blog content, but not the design.”
(2) API Support
Dellis explained that organizations building one, two or 10 websites don’t need to worry about API support, but when you get into the 100’s, it’s important.
“With a single sign-on API, you’re not out setting new credentials just for Weebly,” said Dellis. “It’s a way to get thousands of staff using the site builder using permissions you’re comfortable with.”
While Weebly for Enterprise allows for site customization, making it scalable, said Dellis, the solution also gives administrators the ability to lock down plugins and other features that they might not want their staff to make changes to.
“Our solution does a better job allowing people lower in the organization to be able to use a site builder that works, while giving the CIO the ability to sleep at night knowing that staff aren’t uploading their own plugins,” said Dellis.
What It Solves
Dellis wrapped up by putting the new offering into perspective:
“There hasn’t been anything inherently broken about the way people create sites,” he said. “Where it’s broken is the ability to control the environment, integrate easily into other systems, and then have the end user leverage the tools.”