WEM: Engaging Across Channels is Essential

You already know that your website is an important part of your business strategy. But as devices and channels grow in number, it's not the only channel you need to focus on.

Unfortunately, in many cases the user experience across different touchpoints varies broadly and the results clunky or impersonal. Consumer frustration or confusion coming from poor experiences leads to a loss of confidence and potentially, a loss of revenues.

Aimed squarely at addressing this situation CoreMedia and IDC are holding a webinar on June 17th entitled Expand Your Online Strategy Beyond Your Website.

The goal is to detail:

• How to expand your strategy across multiple channels
• How to deliver consistent customer experiences across channels
• Tips for addressing the user context, not just the channel

IDC analyst Melissa Webster — who leads the company's Content and Digital Media Technologies research program — will present her findings on how best to address multi-touchpoint engagement, ensuring your strategy offers a consistent and conversational user experience.

The event takes place on Thursday June 17th at 12pm Eastern time (9am Pacific). If this is your cup of tea, you can pop on over and register here.

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Tags: coremedia, idc, multi channel management, online marketing, web cms, web engagement, web experience management, wem

You already know that your website is an important part of your business strategy. But as devices and channels grow in number, it's not the only channel you need to focus on.

Unfortunately, in many cases the user experience across different touchpoints varies broadly and the results clunky or impersonal. Consumer frustration or confusion coming from poor experiences leads to a loss of confidence and potentially, a loss of revenues.

Aimed squarely at addressing this situation CoreMedia and IDC are holding a webinar on June 17th entitled Expand Your Online Strategy Beyond Your Website.

The goal is to detail:

• How to expand your strategy across multiple channels
• How to deliver consistent customer experiences across channels
• Tips for addressing the user context, not just the channel

IDC analyst Melissa Webster -- who leads the company's Content and Digital Media Technologies research program -- will present her findings on how best to address multi-touchpoint engagement, ensuring your strategy offers a consistent and conversational user experience.

The event takes place on Thursday June 17th at 12pm Eastern time (9am Pacific). If this is your cup of tea, you can pop on over and register here.