Latest Web Content News & Articles

Remember Quantivo (news, site)? They've got that SaaS application designed to bring behavioral Web analytics data down to a level that anyone can understand. And they've just optimized it to import Webtrends data.  

Here's an article about—surprise, surprise!—the iPad. 

The WordPress (news, site) for the iPad application was initially designed for the iPhone, but can now also run on Apple's newest device. It contains no new features since the last mobile release, but it sure does look nice on an expanded screen: 

On the Web the best way to think of your customers is as intelligent strangers whose most precious resource is their time.

Will Google ever be able to make up for the privacy problems that came along with the Buzz launch? Who knows, but they sure are going to try. For instance, now when you login to Gmail, click the Buzz tab and you’ll see a screen asking you to confirm your privacy settings before you continue.  

When it comes to marketing, we are in fact special, beautiful and unique snowflakes. Enterprise intelligence company Webtrends (news, site) has enhanced their suite to reflect this belief, adding new segmentation capabilities for individual evaluation. 

Looks like Google's still on an acquisition streak. This time the Web giant has picked up a video hosting platform called Episodic, which boasts measuring and monetizing capabilities in addition to broadcasting. Smells to us like a YouTube overhaul. 

What kind of Friday would it be without a Twitter update? We noted at last week's end that the platform was getting ready to focus on popular Tweets rather than their infamous real-time stream—a concept that can now be seen on Twitter's search page.

The internet is not free. Or so says London-based research firm Ovum. Recently, in an extract from Ovum’s new research program examining the monetization of digital content online, they outlined what they believe to be the misconceptions of “freeconomics.”

Spring brings baseball, television sweeps and website redesigns. Recently, three prominent social media websites are undergoing site redesigns and refreshes.

We first caught wind of Microsoft's efforts to improve the Bing search engine with new designs and foursquare integration toward the end of last week. Today, we've got details on the latter. 

This week Google opened a new laboratory. Dubbed Ad Innovations, the experimental space is designed to encourage the exploration of new marketing technologies, and already comes with a load of interesting tools. A remarketing and analytics tool are among the first to be highlighted.   

Google's added the OAuth standard to Gmail. Now available to developers through Google Code Labs, the move tightens up e-mail account security when a user authorizes a third-party developer to see their contacts list. 

Amazon (news, site)  has been busy. In addition to a brand new edge location for CloudFront, the company's content delivery Web service now supports private content—which means customers can sell or secure.  

One of the most important steps to take before speaking to your customers through your web content is learning what they want, and what opinions they have about you and your competition.

But what if you don’t have the budget to pay for expensive research data or conduct focus groups? Targeted market surveys can cost up to $10,000 to reach a sample of just 1,000 people.

It looks like Facebook is still up to its old tricks. Following the announcement of the upcoming ability to "Like" the entire Internet, the world's top social networking platform has set the "Like" functionality to entirely replace the "Become a fan" button on brand Fan Pages. Heads up, marketers! Though this move sounds pretty minor, it implies a great deal.

On Monday Google planted file transferring capabilities into its Web-based chat services. The feature is free of charge, file size limits, and headaches. 

The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage.

Surprise, surprise! Facebook's making changes to its privacy policy yet again. This time it looks like they foreshadow some of the features and changes to be announced at the f8 Developer Conference in April. Among the most notable—and jarring—is sharing your personal data with select Facebook Connect partners without your consent.  

That's right, folks, rumor has it you'll soon be able to "like" most anything on the Internet. Much like Digging or Retweeting or Buzzing, Facebook's upcoming universal "Like" button will boost the virility of Web content as well as add to the popular social networking platform's audience. 

Lots of news from Microsoft as of late, ey? Their new pilot program, The Microsoft Windows Server License Mobility Pilot, allows customers with Enterprise Agreements to migrate their existing Windows Server licenses to Amazon EC2. This means users can leverage their already-purchased licenses and reduce the cost of running Windows instances in the Amazon cloud.