Latest Web Content News & Articles

The customer is not captive anymore. The customer is active. They are in control.

Our focus on Customer Experience drove some thought-provoking discussions this week. For example, did you know that content is the fuel for your e-Commerce engine? Or that in order to provide the best content to a user, your recommendation engines should look at real-time data?

For those looking to launch a new CXM initiative, there's no place to start like a healthy audit of what you've got today. Here's how to conduct a website content audit.

Join us next week Wednesday, October 26th for our monthly Tweet Jam. The topic is the three C's of Customer Experience: Content, Community and Commerce. Checkout the questions and panelists in advance.

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Editor's Picks

• User Experience: The Single Most Important Element of a Web CMS
• Oracle Acquires Endeca, Adds to Business Intelligence Portfolio
• 4 Tips to Help Define Your Social Media ROI
• Microsoft Announces Mobile Business Intelligence Strategy
• Nuxeo's View on the Evolution of the Enterprise CMS

Around the Web

• Forrester's Paul Hagen: Evaluating Customer Experience Maturity
• Are We Building Businesses? Or Are We Building Platforms? Yes.
• Social Media Engagement is the Key to Social Selling
• Attributes of a Socially Optimized Business
• Sneak Peak Inside an Employee Social Intranet

Featured Events (all events | post your event)

• Oct 26 — e-Spirit Partner Roadshow - New York
• Nov 06 — Ektron Synergy Conference in Las Vegas
• Nov 08 — Sentiment Analysis Symposium in San Francisco
• Nov 09 — IDC Webinar: How to Future Proof your Web Content Management System
• Nov 14 — DAM LA 2011 Conference

Featured Jobs (all jobs | post your job)

• Web Content Management - Manager in San Francisco at Accenture
• Entrepreneurial Web Analytics Manager/Director in Boston at Zmags
• Business Development Manager in New York at Bridgeline Digital
• Proposal Writer Ontario at Open Text
• Solution Architect France at Sitecore

We all know that optimizing content is often the key to unlocking your company’s potential. Good content can make it easy to sell widgets and improve the customer experience as well as make it easier for others to find your content. When it comes to SEO, content is the king. But when it comes to user-generated content, how does it influence SEO and what can you do to leverage it even further?

 Support is the new marketing.

 Everyone's favorite developer-tool company Adobe is looking firmly forward with its latest version of Flash, packing in high-quality communications, multimedia and 3D gaming-focused features for all devices.

"The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!"

Brightcove provides the Web muscle for thousands of video content sites and recently launched its own app builder. With these two boom areas under its belt, what better time to go to the stock market?

Stop talking or writing about your new app, video, Twitter feed or Facebook page. Start making your customers’ lives simpler, faster, cheaper.

The World Wide Web Consortium (W3C) (news, site) has been busy making the web a more accessible place. In focus today is a project dubbed the Authoring Tool Accessibility Guidelines (ATAG) — it aims to help software vendors make better web content authoring and management tools, including WYSIWYG editors, word processors and web content management systems.

As long as the iPad, iPhone, and iPod continue to dominate the mobile landscape, flash-based websites and applications will be rendered obsolete. HTML5 promises to be the future, as demonstrated by every new Apple mobile device, Mac and Safari browser that now supports its open standards. If Adobe had any hopes of partnering with, and in return, profiting from Apple, they needed to distract users away from its proprietary Flash applications and towards a new HTML5 program. Enter Adobe Edge.

One of the Worldwide Web Consortium's (news, site) main responsibilities is ensuring that standards in web markup are followed. In the wake of stakeholder discussions, such as the recently concluded working group discussions on multilingual web content practices, the organization has released its updated Internationalization Checker.

The content inventory is a vital piece of the content strategy puzzle. If you could have the perfect tool for creating a content inventory, what functionality would it feature?

China is known for its tight security when it comes to online services and content. Dubbed the "Great Firewall of China," the country's data filters prevent access to any domain or service deemed to potentially contain illegal or subversive content. Computer scientists have, however, found a way to get past China's data filters by embedding censored data within approved traffic.

Our favorite cross-platform browser just got leaner and meaner, and grew a few new toys. Opera (news, site) has just released version 11.50, which comes with a few enhancements that might have been inspired by some of Opera's competitors. But when you're at the #5 position in terms of market share, you can take a few liberties with your design and still call it a stroke of genius.

The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist. I call this list of customer tasks the Longlist, and discussed longlist information sources last week. The next step is managing your task list.

Among the many rumors surrounding Apple (news, site), one of the most persistent has been its move onto big screens. Well, that could be happening soon, providing a new surface for Apple's media empire and your data and apps.

During a special meeting today in Singapore, the ICANN board of directors approved a plan to dramatically increase the number of Internet domain name suffixes (e.g., .com, .net, .org) — called generic top-level domains (gTLDs) — from the current set of 22 to a nearly unlimited range. The change opens the field for domain personalization by digital marketers and finally paves the way for domain names in new languages and scripts.

 Most organizations consider their website to be critical yet web teams rarely have respect, power or resources. Here's how to change that.

Forrester (news, site) made an interesting forecast on how US marketers continue to effectively use one of the oldest engagement tools: Good ol' electronic mail. The good news is that no more cash is needed to keep the channel competitive with social media. The bad news, on the other hand, is that nobody seems to know what they're doing. We've got the tasty lowdown.

Licensing content can be a headache, especially for authors and developers who wish to use other persons' or groups' work in their own. While photo-sharing sites have long since advocated the use of Creative Commons licenses, the concept is gaining ground in videos, and YouTube (news, site) is set to announce the integration of Creative Commons in videos and the cloud-based YouTube video editor.