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Latest Web Content News & Articles

Content Strategy: 7 Practical Tips for Getting Stakeholder Buy In

Content Strategy (CS) as a topic has gained significant recognition and momentum, but that doesn't mean all stakeholders get it, nor that they will buy-in to your CS-driven priorities. Here are 7 road-tested tips on how to make that happen more successfully.

Web Management's Biggest Issue: Confusing Menus and Links

No other single factor causes greater customer frustration and dissatisfaction than confusing menus and links.

WEM: Three Important Benefits of Personas

Next time you have a chance to watch someone reading a map, look for the first thing they do. They'll likely do the exact same thing everyone else does: find themselves on the map.

It doesn't matter what kind of map it is, whether it's of their neighborhood or an amusement park. They'll open the map and find something that is personally meaningful, such as their house or their favorite roller coaster.

Psychologists call this 'grounding'—the natural behavior of initially finding a known reference point in a foreign information space. Once the person has grounded themselves, they can then use the starting point to understand the rest of the space.

While grounding helps people adjust to complex situations, it can be detrimental when it happens during the design process. If, while conjuring up an interface, designers ground themselves in the design, they run the serious risk of creating an interface that only they can use.

Web Engagement: Optimizing Your Press Releases

A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment.

Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as newspapers and magazines, and newer ones, such as blogs and social media networks, to effectively get your message to your markets.

Content Strategy: Why Content Matters

Welcome to our new weekly column on Content Strategy. We will serve up a healthy dose of tips, tricks and tools related to content development, design, usability, search engine optimization and other content governance. This week we examine content for the sake of content and what makes it so darn important to the rest of what we do.

WEM: Web Teams Need Constant Feedback

Living systems get constant feedback from their external environment. To truly succeed, web teams need constant feedback from their customers.

WEM: Innovation in Customer Experience

In a complex world, innovation shifts from creating and adding to simplifying and removing.

Google Pushes Semantic Web with Rich Snippets

Last year Google's Rich Snippets launch initiated a big semantic web push. The snippets enable website managers to show richer search results, making it easier to determine content within a particular page before you've even visited it. The initiative was reviewed at this year's Semantic Technology Conference in San Francisco, revealing usage statistics that will likely influence the future of Google Search. 

It's Not What People Say, It's What They Do

Never make management decisions for a website based on opinions. There is often a Jekyll and Hyde difference between what people say and what they do.

WEM: Optimize Content for Your Web Presence

To optimize content marginally well, companies can choose to focus on SEO, keywords and meta data or how text, image and multimedia content is presented and organized on a site. Yet in order to be competitive in the marketplace, companies should instead focus on incorporating elements of each into their web engagement strategies.

Web Manager: Top Tasks Versus Tiny Tasks

Separating the top tasks from the tiny tasks is one of a web manager's most important responsibilities.

Latest Tools for Content Governance, Web Operations Management

The tools called WebWorks are partially still in the works, coming from an expected source – Vamosa (news, site) – and designed (as ever so slightly hinted in the name) to make the web work and work better with proper controls by web managers.

SMB Tech Roll-up: Google On Caffeine High, Cisco Offers Cheaper Storage

More new releases this week that will help SMBs do business and cut costs, not least of which is the launch of Google Caffeine that will see SMB websites updated quicker. A new release from Cisco offers affordable storage solutions with integrated business applications.

Web Experience: The Customer is a Stranger

The organization is a tribe and the customer is a stranger. That's why it's so hard to be customer-centric.

#eeci2010 Content Editors Should Demand Better Layout Tools

As web content management systems are adopted by broader numbers of organizations, content producers should demand tools that can (at the individual article level) provide content-appropriate, customizable and compelling design, said designer Greg Wood in a presentation at the ExpressionEngine/CodeIgniter 2010 conference Wednesday in San Francisco.

WEM Perspectives: The Relevance of Relevance

Every click and every second counts. So optimize your marketing campaigns by focusing on delivering relevant, personally meaningful messages.

Web Design: The Reason Why Ad Agency Websites are Truly Awful

Advertising agencies don't get the Web because the web is the place people go to do things.

WEM Perspectives: Why Website Personalization Matters

There is a lot of buzz going on around personalization in the online world — how to use it, does it matter, won't the visitor be suspicious, etc. From where I stand, personalization matters. Here's why.

#gilbanesf Web Engagement: Personas and Molding the Customer Experience

One of the final sessions from last week's Gilbane conference (see our coverage here) in San Francisco focused on Personas, Market Segmentation and User Experience design. Strong assertions were made (e.g., "data without segmentation is crap") and key lessons shared. Here are the highlights and take-aways.

Web Design: The Need for Speed on the Web

Customers crave speed on the Web, and they reward organizations that make things fast and simple.