Latest Web Content News & Articles

Last year Google's Rich Snippets launch initiated a big semantic web push. The snippets enable website managers to show richer search results, making it easier to determine content within a particular page before you've even visited it. The initiative was reviewed at this year's Semantic Technology Conference in San Francisco, revealing usage statistics that will likely influence the future of Google Search. 

Never make management decisions for a website based on opinions. There is often a Jekyll and Hyde difference between what people say and what they do.

To optimize content marginally well, companies can choose to focus on SEO, keywords and meta data or how text, image and multimedia content is presented and organized on a site. Yet in order to be competitive in the marketplace, companies should instead focus on incorporating elements of each into their web engagement strategies.

Separating the top tasks from the tiny tasks is one of a web manager's most important responsibilities.

The tools called WebWorks are partially still in the works, coming from an expected source – Vamosa (news, site) – and designed (as ever so slightly hinted in the name) to make the web work and work better with proper controls by web managers.

More new releases this week that will help SMBs do business and cut costs, not least of which is the launch of Google Caffeine that will see SMB websites updated quicker. A new release from Cisco offers affordable storage solutions with integrated business applications.

The organization is a tribe and the customer is a stranger. That's why it's so hard to be customer-centric.

As web content management systems are adopted by broader numbers of organizations, content producers should demand tools that can (at the individual article level) provide content-appropriate, customizable and compelling design, said designer Greg Wood in a presentation at the ExpressionEngine/CodeIgniter 2010 conference Wednesday in San Francisco.

Every click and every second counts. So optimize your marketing campaigns by focusing on delivering relevant, personally meaningful messages.

Advertising agencies don't get the Web because the web is the place people go to do things.

There is a lot of buzz going on around personalization in the online world — how to use it, does it matter, won't the visitor be suspicious, etc. From where I stand, personalization matters. Here's why.

One of the final sessions from last week's Gilbane conference (see our coverage here) in San Francisco focused on Personas, Market Segmentation and User Experience design. Strong assertions were made (e.g., "data without segmentation is crap") and key lessons shared. Here are the highlights and take-aways.

Customers crave speed on the Web, and they reward organizations that make things fast and simple.

Mary Laplante from Gilbane Group moderated a discussion at the Gilbane Conference San Fransisco on the complexities and options for building and effectively managing multilingual sites with an emphasis on strategies for making local sites compelling and attractive to users based on local preferences.

Jeremiah Owyang of the Altimeter Group keynoted the Gilbane Conference in San Francisco today. His thought-provoking talk was focused on the roadmap for the social corporate websites with the goal of making them relevant again.

In the future, he asserts, there will be no corporate sites. There will only be sites assembled on the fly based on your social data.

It’s half comic, half E-Book authored by Lisa Welchman of Web Operations Management firm WelchmanPierpoint. If you ever wondered about the impact of the web on organizations, and how to examine and understand the strengths and weaknesses of your own web presence — this quick read is for you.

Only a few months after they consolidated their business divisions under the SDL (news, site) brand, another major announcement is coming from the global info management organization: a new General Manager is set to lead the North American operations for their Web Content Management Solutions division, formerly known as Tridion.

If you're a fan of dead simple solutions, then you may want to give Tal.ki a try. The forum system from Lefora is a chat box that isn't limited to one community—it can be placed on any page, any post, or any site. 

Recently, we did some extensive task testing with a technical audience. 70 percent started the task by clicking on a link, 30 percent used search.

More and more customers are going straight to specific pages on your website, rather than the homepage.