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Latest Web Content News & Articles

Web Engagement: Web Customers Crave Speed, Not Emotional Experiences

Great websites focus on solving top customer tasks. They solve problems as quickly as possible.

What is an Online Content Manager?

When it comes to content strategy, no matter how many times we define it, redefine it or outline it, we can mostly agree that it involves applying, creating and writing content to achieve business goals.

YouTube Tests Live Streaming Platform (Good luck, Ustream)

YouTube Tests Live Streaming Platform (Good luck, UStream)YouTube (news, site), the king of online video sharing, announced a two-day trial of its new streaming platform, which will enable users to stream live video directly into YouTube channels. Kills Bloglines, is RSS Dead? Kills Bloglines, is RSS Dead?First Google Wave, then Vox, and now Bloglines. recently announced that they were putting the RSS reader to rest, and we can't help but wonder if this is the official beginning of the end of the format. 

Web Engagement: On the Web, Sell the Sausage, Not the Sizzle

Traditional marketing and communication techniques are becoming less and less valid on the Web.

Can Your Web CMS Perform Effective Web Content Governance?

With the amount of content moving your web content management system and onto your website (among other channels), governance has become a critical activity. But is your Web CMS up to the task of effectively governing the content that moves through it? A new report from Gilbane suggests that it may not.

Web Optimization: When Search Results Mislead

Large numbers of visitors for a particular search term is not in itself a positive thing. We always have to ask the question why?

Web Engagement: The New Marketer and Communicator

The Web is radically changing how we as marketers and communicators need to do our job. We need to change our mindset from organization-centric to customer-centric.

Web Engagement: The Problems with FAQs

Links are signposts. They are promises to the customer. They must tell customers where they are going and what they will get when they get there.

Content Strategy: 7 Practical Tips for Getting Stakeholder Buy In

Content Strategy (CS) as a topic has gained significant recognition and momentum, but that doesn't mean all stakeholders get it, nor that they will buy-in to your CS-driven priorities. Here are 7 road-tested tips on how to make that happen more successfully.

Web Management's Biggest Issue: Confusing Menus and Links

No other single factor causes greater customer frustration and dissatisfaction than confusing menus and links.

WEM: Three Important Benefits of Personas

Next time you have a chance to watch someone reading a map, look for the first thing they do. They'll likely do the exact same thing everyone else does: find themselves on the map.

It doesn't matter what kind of map it is, whether it's of their neighborhood or an amusement park. They'll open the map and find something that is personally meaningful, such as their house or their favorite roller coaster.

Psychologists call this 'grounding'—the natural behavior of initially finding a known reference point in a foreign information space. Once the person has grounded themselves, they can then use the starting point to understand the rest of the space.

While grounding helps people adjust to complex situations, it can be detrimental when it happens during the design process. If, while conjuring up an interface, designers ground themselves in the design, they run the serious risk of creating an interface that only they can use.

Web Engagement: Optimizing Your Press Releases

A great press release can go along way in terms of gaining virtually free publicity for your business, especially in an increasingly digital media environment.

Learning to combine old tricks and new in your press release composition and distribution can help you leverage the power of both traditional media outlets, such as newspapers and magazines, and newer ones, such as blogs and social media networks, to effectively get your message to your markets.

Content Strategy: Why Content Matters

Welcome to our new weekly column on Content Strategy. We will serve up a healthy dose of tips, tricks and tools related to content development, design, usability, search engine optimization and other content governance. This week we examine content for the sake of content and what makes it so darn important to the rest of what we do.

WEM: Web Teams Need Constant Feedback

Living systems get constant feedback from their external environment. To truly succeed, web teams need constant feedback from their customers.

WEM: Innovation in Customer Experience

In a complex world, innovation shifts from creating and adding to simplifying and removing.

Google Pushes Semantic Web with Rich Snippets

Last year Google's Rich Snippets launch initiated a big semantic web push. The snippets enable website managers to show richer search results, making it easier to determine content within a particular page before you've even visited it. The initiative was reviewed at this year's Semantic Technology Conference in San Francisco, revealing usage statistics that will likely influence the future of Google Search. 

It's Not What People Say, It's What They Do

Never make management decisions for a website based on opinions. There is often a Jekyll and Hyde difference between what people say and what they do.

WEM: Optimize Content for Your Web Presence

To optimize content marginally well, companies can choose to focus on SEO, keywords and meta data or how text, image and multimedia content is presented and organized on a site. Yet in order to be competitive in the marketplace, companies should instead focus on incorporating elements of each into their web engagement strategies.

Web Manager: Top Tasks Versus Tiny Tasks

Separating the top tasks from the tiny tasks is one of a web manager's most important responsibilities.