AlwaysOn has announced their OnMedia 100, a list of top private companies that highlight "game-changing players in the marketing, branding, advertising, and public relations industries
." Touted as the Insider's Network, AlwaysOn
provides its readers with an open and participatory editorial environment. Launched in 2003, it has emerged as a leader in the “open media” revolution and focuses on "technology markets where innovation is disrupting behavior and creating new business opportunities."
Their list this year features top startups from emerging sectors like community platforms and mobile ad networks, as well as maturing ones like web analytics and digital publishing. A reoccurring trend among those selected is the work done to bridge the gap between new consumer behaviors and advertising dollars— a concept that bewildered many in 2007
Hundreds of private companies, from various sectors and stages of corporate development in the U.S and beyond were nominated. Finalists were evaluated based on upon AlwaysOn’s five primary evaluation criteria—innovation, market potential, commercialization, stakeholder value creation and media attention.
Industry experts from KPMG, Bridge Bank, Merrill Corporation, Manatt, Phelps & Philips assisted AlwaysOn editors with the selections.
So who are the OnMedia 100? Notables include
* AdMob, who was the panel's overall winner
* Associated Content
* Glam Media
* Real Girls Media
Keep an eye out for a full analysis of the OnMedia 100 Companies appearing in the spring issue of the AO Magazine.