Sample Affinity Diagram
Affinity diagrams, in the simplest interpretation, show groups of related things. You can make an affinity diagram out of your grocery list. (Young, Indi. 2008. Mental Models: Aligning Design Strategy with Human Behavior. New York: Rosenfeld Media.) Young is confident that when grounded in common sense, mental models can enhance your design strategies and can prove to be powerful change agents. At its very core, "designing something requires that you completely understand what a person wants to get done". With this she not only provides a psychological basis for how a user's behavior affect design, but also its practical approach for structuring the support you and your team will need to implement mental models. By using task-based initiatives that work to probe consumers for information about how they decide, use and recommend products, Young shows the readers how to arrange interviews, analyze data and integrate results into design concepts. Each chapter is laid out clearly and concisely, with helpful diagrams and checklists. Those in the social sciences will revel in its qualitative and intuitive approach, yet those in the hard science will appreciate its straightforward and simplistic tone. In the end, Mental Models provides readers with the means to gather research-driven design principles that can be easily presented. While all design aims to provide users with something useful, it's often hard to show upon what those needs are based. Until now. Order your copy of Mental Models today and learn how to create the perfect product that's based on strategic design. CMSWire readers can use the code CMSWIRE to receive10% off at the Rosenfeld Media site.