Google Buys reMail, Prepping to Boost Mobile Inboxes?

Apparently Google’s shopping bug wasn’t squashed when it acquired social search startup Aardvark last week. The company has gone and bought up another email-based startup called reMail, but this time the focus is on mobile capabilities.  

reMail

Like Aardvark, reMail’s original team was sprinkled with ex-Googlers. reMail Founder and CEO Gabor Cselle, once worked on the Gmail team, and backer Sanjeev Singh helped build Gmail as well as co-founded FriendFeed.

Just Launched in August, the tool is an alternative to the native iPhone mail client. reMail provides a nifty iPhone application that gives users full text-search abilities for all of their e-mal, as well as storage for an entire account on the device using advanced compression techniques (word is you can fit 100,000 messages into 500 megabytes).

Back to G

Cselle reports that he will be returning to Google in Mountain View as a Product Manager on the Gmail team.

“Gmail is where my obsession with email started as an engineering intern back in 2004, and I’m thrilled to be coming back to a place with so many familiar faces,” he said. “reMail’s goal was to re-imagine mobile email, and I’m proud we have built a product that so many users find useful. Still, I feel like we’ve only seen the beginning of what’s possible. Google is the best place in the world to improve the status quo on how people communicate and share information. If you have what it takes to make these changes happen, I encourage you to reach out and come join me.

Meanwhile, reMail will be discontinued and has already been removed it from the App Store.

Do you smell incorporation? We do. Google’s been making too many moves in the social email and search field not to have something up their sleeve. The incorporation of reMail into Google’s own mobile technology could lead to a load of happy Android/Nexus owners, and, let’s face it, in the wake of Buzz a few new fans wouldn’t hurt.

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Tags: acquisitions, collaboration, google, google buzz, mobile, remail, search, web content, web optimization

Apparently Google’s shopping bug wasn’t squashed when it acquired social search startup Aardvark last week. The company has gone and bought up another email-based startup called reMail, but this time the focus is on mobile capabilities.