They may be an enterprise content management provider, but Interwoven appears to know a little bit about online marketing -- particularly when it comes to optimizing it through technology. They are taking the best practices they have developed with their customers and offering a one day Transatlantic Online Marketing Optimization Summit.The event, being held on October 23 in London and November 11 in New York City, is directed at online marketers and IT professionals.
Some of the topics covered at the summit include the following:
* Converting browsers into buyers and growing online revenues
* How to Improve online marketing investments
* Personalization and Targeting of Special Offers
* Targeting Content at specific audiences
* Integrating web analytics with Web CMS * How to make web analytics more actionable and insightful
In addition to meeting and hearing from Interwoven executives like Max Carnecchia, president, and Ben Kiker, chief marketing, you will also also hear from Gartner Research Director Mick MacComascaigh. MacComascaigh is a lead analyst in the Web CMS sector.
Interwoven scored top honors from Gartner in their 2008 MarketScope for Web Content Management. They were selected for their ability to create and support dynamic and compelling websites and delivering targeted content using their flagship product TeamSite. Also of note was their multi-variable testing and web optimization techniques.
Many of Interwoven's own customers will be at the Summit offering their insights and best practices. You may learn a thing or two about how some of them increased customer engagement and sales.
According to Ben Kiker, chief marketing officer at Interwoven. "Interwoven is focused on helping our customers transform their Websites into dynamic properties that strengthen their brand and increase customer engagement by unlocking the value of content."
You can register for the November event in New York, but it looks like the London Summit is already booked solid.