The fourth "Future of the Internet" survey is now available from the PEW Internet and American Life Project and Elon University’s Imagining the Internet Center. In this latest survey we find that Google will not make us stupid. In fact, our reading, writing and knowledge sharing capabilities will be improved. But that's only the beginning.
Quick Notes — The Process
The Future of the Internet survey and resulting paper is part of a Pew Research Center series. It takes a look at current attitudes regarding the future of the Internet. The survey is conducted online — 895 respondents this time around — with technology stakeholders and critics alike. The survey was conducted from December 2, 2009 to January 11, 2010
The intent of the survey is to find overall expectations "of social, political and economic change by 2020". This was done by providing 10 tension pairs. Each pair was made up of two different scenarios of how things would be in 2020, both with a common theme, but different outcome. The respondent had to select one scenario
Survey participants were informed that “it is likely you will struggle with most or all of the choices and some may be impossible to decide; but we hope that will inspire you to write responses that will explain your answer and illuminate important issues.”
To understand more about how the questionnaire was developed, who was chosen to participate and how the results were analyzed, you should read the report.
Google Will Not Make Us Stupid
The first scenario in the survey focused on a question Nicholas Carr wrote about in the Atlantic: does Google make us stupid by 2020? The majority responded with no, but then you are talking to Internet focused people. Why would they answer any other way?
A comment from respondent Hal Varian, a chief economist at Google,
"Google will make us more informed. The smartest person in the world could well be behind a plow in China or India. Providing universal access to information will allow such people to realize their full potential, providing benefits to the entire world.”
What most are saying in the supplied comments is that Google, and the Internet in general, takes over our need to memorize information because it's so readily accessible. In turn, we have more time to analyze and evaluate, create or innovate. Seems a good trade-off, don't you think?
Of course, it's not quite as simple as that, which many point out in the survey. Information is not all the same.
“The challenge is in separating that wheat from the chaff, as it always has been with any other source of mass information, which has been the case all the way back to ancient institutions like libraries. Those users (of Google, cable TV, or libraries) who can do so efficiently will beat the odds, becoming ‘smarter’ and making better choices. However, the unfortunately majority will continue to remain, as Carr says, stupid.” – Christopher Saunders, managing editor internetnews.com
The Internet Will Enhance our Reading, Writing and Rendering of Knowledge
Of the 895 responses, 65% believe that by 2020, the Internet will have enhanced and improved our ability to read, write and share knowledge.
“We will redefine what we mean by reading, writing, and the rendering of knowledge. Writing may be making videos. Reading may be parsing data or constructing better queries. How we teach the skills of acquiring, analyzing, and sharing information will have to change.” – Jeff Jarvis, prominent blogger, professor, City University of NewYork Graduate School of Journalism.
Will We Anticipate the "hot" Gadget and Apps for 2020
The answer here is no, that most will come "out of the blue". The rapid changes in technology are part of the reason we can't see what's coming. There are some trends, like mobile connectivity and location-based services, and a whole list of other "hot" items, but there's no real way to be sure. There are however, some interesting suggestions by respondents.
“Trends and patterns that we will continue to see – swings between centralization and decentralization, openness and walled gardens, increasing growth of mobile and local information, search and aggregation – but we have no idea what the major gadgets and applications of 2020 will be. Most of the top websites of 10 years ago are no longer in the top 10 ‐ and we never would have imagined many of the hot gadgets available today in 1999.” – David Sifry, CEO of Offbeat Guides, co‐founder of Technorati.
- The Future of Digital Marketing: 8 Trends
- 6 Predictions for SharePoint, Office 365 in 2014
- How Is Hadoop Like Teenage Sex? [Infographic]
- What You Need to Know about Enterprise Mobility for 2014
- Hey CMO! Hey CIO! Work Together or Lose Everything
- Inside the Road to Acquia's Possible IPO
- 5 Ways Marketers Can Improve the CMS Experience