Social Media moves so fast, its hard to keep up. Here's the week's highlights, in scan-friendly format.
This week: - MySpace is Three Times Bigger Than Facebook says Hitwise
- Social Search -- not as irrelevant as you think
- iPhone vs. Android: SDK Shootout
- Grab a Bucket! The 'Ad-Network Bubble' is Bursting!!
- Digg to go Multi-lingual and Local
- Muxtape Reborn as Embeddable Indie Showcase
MySpace is 3 Times as big as Facebook??
According to new figures from Hitwise, MySpace dominates the social networking space in the U.S., with Facebook still a distant second. Facebook's share of traffic was up 50% year on year, while MySpace's share dipped 10%. But MySpace holds over 67% of the total market, while Facebook lags behind with just over 20% of total social networking traffic. Bebo and the rest are nowhere.
OF course there's a good chance that these figures are mumbo-jumbo, and if you're in the neighborhood of the Facebook Compound, and you're very quiet, you can probably hear Zuckerberg and the boys laughing out loud about them. The smart money says that Facebook's total traffic is close to or beyond MySpace's volume since at least Jan '08, and Hitwise's figures are not directly measured but are taken from panels and sample audiences.
Social Search -- Not as Irrevelant as you think.
Josh Catone reports today from the Emerging Technology Conference at MIT, where a round-table discussion moderated by Robert Scoble and peopled by bigwigs from Facebook, 6A, Plaxo and Radar Networks focused on the future of Social Search.
These social media brahmin are making a big, big deal of the whole paradigm of social search, insisting that in many areas information from your own network of people is infinitely more useful than wider Web-based information. The unspoken implication being that whoever figures out the best way to archive, categorize and access this stuff after the event will be onto a good thing.
What's the problem we're talking about here? The extremely transient nature of information that you get from network communities like Twitter. Catone cites an example aired by Dave Morin, who is Senior Platform Manager at Facebook and a total social media junkie besides: 'The big problem with social search, is that unlike traditional search that is based on concrete... static information that has some permanence ..., social search results disappear very quickly, so they have limited long term utility. Finding that restaurant via recommendations from friends on Facebook and Twitter worked very well..., but that information was then more or less lost for future use.' Recommendations from someone you know and trust is worth a lot more than a review you pick up from the Web. And a way to leverage the accumulated knowledge of your network may ultimately be the true value of that network.
Grab a Bucket!!! The 'Ad-Network Bubble' is Bursting!!
Glam Network, the blog and embedded advertising network aimed at women, is reputed to be cutting 14 jobs in sales, according to some shady anonymous source at Valleywag. Somehow they reckon this translates into the 'popping of the ad-network bubble'. Sounds like Valleywag are taking a bit of a leap here, but make your own mind up.
In other ad news, Google is to provide ads for Bloomberg tv, and expains here why its proposed linkup with Yahoo! ads is a good thing. Not everyone thinks its a good thing though: the Wall Street Journal reports that "The American Antitrust Institute weighed in this week with a white paper calling the deal “presumptively anticompetitive, although it may also contain possible pro-competitive benefits.”
Digg to go Multi-lingual and Local
Digg recently bankrolled a cool US$ 28 million in funding from Highland Capital Partners . Why? We'd have thought they were swimming in cash. In any case, the money will go towards some new hardware (here's a great post on Digg's server infrastructure and how they mitigate for traffic spikes etc. ), and also towards more new features which they hope will include multilingual capabilities and localisation features (half of Digg's users come from outside the U.S.A.)
They've been busy down there lately. There was the rollout of the well-recieved 'Recommendation Engine', a new mobile site, and before all that a facebook tie-in.
Meanwhile Digger's got to grill both the presidential candidates this week, as Katie Couric took some questions from users and put them to the great men themselves. Witness the Digg questions answered.
Muxtape Reborn as Embeddable Indie Showcase
Muxtape, the popular online music-sharing community, went into hibernation last August after the music companies started making threatening noises about its operations. The site's mastermind Justin Ouellette has been trying to thrash out a deal with the music industry ever since, but his efforts to get the site on a sound legal footing has so far eluded him.
But you can't keep a good man down, and now Muxtape is back, in a slightly different guise. According to Alley Insider, the new service "...won't feature any music from established bands. Instead it will give unsigned bands an embeddable player they can put anywhere on the Web, with built-in links to buy songs, view calendars, and leave comments on message boards."