Truevert's Semantic Search Goes Green

By Marisa Peacock | Published Oct 28, 2008

With so much talk about semantic search, another company emerges to show the rest of us, just how green semantic search can be.

Truevert, a project of OrcaTec LLC, based in Ojai, CA, has released what they call a “scalable, accurate, and powerful search technology” aimed at providing users with information that is focused on their interest.

Still in the beta testing phase, Truevert, as the name suggests, is a green search engine — a reference to its development. All searches are done from the point of view of environmental and social concern.

It gets its results from Yahoo! so it has access to a huge range of documents, but uses its own proprietary, patent-pending technology to select and rank the results it gets. Truevert results are “much more focused on green topics than are the general Yahoo! results.”

Truevert can provide focused search results because it doesn't depend on an artificial taxonomy, ontology, thesaurus or dictionary, or require document authors to categorize their content. Instead it has learned the meaning of words in the same way that people do — from the way that the words are used.

It boasts that because learning a new topic takes minutes on a single CPU, rather than 20 years of human effort or a hundred CPU months, Truevert is a scalable alternative. It also works in any language and doesn't restrict results to a limited set of “hand-selected sites,” but rather retrieves documents from “anywhere on the Web.”

Search results are ranked and presented beneath the search box on the right hand side.

Preview
Click on the preview icon to see a preview of each page. Click on the link to be taken to that page.

Interesting Phrases
Click on the information icon to get a list of interesting phrases for the document. Right now Interesting Phrases only works with English HTML pages. Later releases will work with other languages and file types. Interesting phrases are those that are characteristic of the document.