Webcast: Marketing and the New Media Revolution

By Marisa Peacock | Published Aug 21, 2008

The new media revolution is alive and well. Whether it be news aggregation or marketing your company's message effectively, the quest for conquering the ways of Web 2.0 are constant. However, there's no shortage of help to aide you in your efforts.

On Wednesday, August 28 at 1 p.m. EST, Aquent presents a webcast called The New Media Revolution: Tips for Marketers Coping With a World Where Messages Don't Matter. Featuring award-winning writer and content marketing consultant specializing in technology and new media, Paul Gillin, the web cast aims to “sort out the chaos in new media.”

Gillin will advise business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle, as well as aide in the application of personal publishing to brand awareness and business marketing.

Participants will also engage in discussions such as:

The opportunities that the new media revolution present
Tips on how marketers can leverage new digital channels to create customer relationships built on trust and conversation
Learn about the risks of inaction
Learn about the steps needed to tap into these emerging content communities

Trying to wade through the potential impacts of personal publishing, digital video, podcasting and social networks can be overwhelming. Determining where to focus your efforts and spend your budgets can be daunting.

Often marketers who persist in trying to deliver a message will be frustrated by an audience with too many options. Sign up for this webcast and bring clarity to your marketing strategy.