The web, much like our global environment, is in a state of flux. The transition to what is being called the semantic web (or web 3.0) is happening and it’s happening while you read this. Therefore it is critical for businesses to understand the transition to enable them to plan appropriately for the future.
With an understanding of how crucial it is for businesses to have access to and understand the changes happening on the web right now, Dow Jones brings you a three part free webinar series called “Discovering the Semantic Web” starting on Thursday, February 12, 2009. The webinar is scheduled for an hour.
Understanding the Semantic Web
To begin understanding the semantic web, one needs to understand what semantics is. Semantics is the meaning behind properly arranged syntax. Syntax is (in any language spoken or computer) the arrangement of variables. These variables may be letters, numbers, symbols, spaces, etc.
The web was built around a computer language and syntax rules that we know as HTML. The biggest drawback to the use of computer languages and syntax is that computers and servers are not able to engage in the semantics of the language. Rather, they cannot derive meaning from HTML.
With the semantic web and semantic technology, computers and software are becoming more intuitive. For example if you use a search engine today it will pull up results based on keywords and phrases because that is what it is told to do. Search engines are beginning to understand the semantics of the pages they are looking at now, though.
In the near future results will be based on relevancy to the search which will be derived from an intuitive understanding of the content on the page.
What this amounts to is that the web will now begin to actively help us by learning what we are interested in and thereby provide much more relevant items when searching.
Not only will the web benefit from this, but other items such as music libraries will benefit as well. No longer will you have to create playlists manually, with semantic technology the software will (over time) learn what you like the most and be able to separate out music based on genre, frequency listened to and more.
These are just some basic examples of how the semantic web and semantic technology are shaping the world we live in. Find out more about the semantic web in this 3 part webinar series from Dow Jones.
Topics covered are aimed to teach businesses how to re-use information to save costs, how to facilitate easier collaboration and sharing of information, and how to increase search relevancy and remain competitive.
Discovering the Semantic Web
Date: Thursday, February 12, 2009
Times: 10:00 a.m. and 2:00 p.m. EST
Duration: 60 minutes