When it comes to content strategy, no matter how many times we define it, redefine it or outline it, we can mostly agree that it involves applying, creating and writing content to achieve business goals.

An Evaluation of Content Strategy via Job Descriptions

We can talk abstractly about content management and strategy until the content cows come home, yet until we start addressing how companies are selling content management to themselves and others, can we really begin to understand what content strategy is and what it should be.

In order to do this, we’ve decided to randomly survey job descriptions for online content manager positions. Thanks to Google Instant, our search brought up the three following job openings. Here’s an excerpt of each. Links to the full description are provided.

Company: EchoDitto
Job Title: Website Content Manager
Job Description: The website content manager will be responsible for developing the voice for all aspects of the organization’s online presence. In addition to writing, editing and proofreading site content, this person will also work closely with the technical team to maintain site standards with regard to new development. The website content manager will also be responsible for crafting site promotions, email newsletters and online outreach campaigns.
Qualifications: Exceptional communication and organizational skills; Advanced knowledge of HTML and experience with popular content management systems (Drupal, Convio, Kintera, etc.); Ability to manage multiple projects in a fast-paced, deadline-driven environment; Basic Adobe Photoshop skills; Proven ability to build consensus and work effectively within a cross-departmental team; 3-5 years experience managing content and production for high traffic websites; Bachelor’s degree in English, Journalism, Technical Writing or a related field; and Passion, Integrity and Energy!

Company: Network Communications, Inc
Job Title: Online Content Manager
Job Description: NCI is seeking an Online Content Manager to manage all web content and projects related to the company's websites. This position will write, edit and proofread new content while ensuring that all documents meet established content standards. The Online Content Manager will facilitate publishing content to NCI web sites and work with developers and Operations staff to assess and resolve any technical challenges in displaying the content. The Online Content Manager will supervise a staff of Online Copywriters.
Qualifications: This position requires a bachelor's degree in a related area and at least 5 years of experience in the field. The Online Content Manager must have a strong technical background in addition to the creativity required to develop responsive, interesting original content. Traditional writing skills and expertise in New Media is required. Successful candidates should have experience leading and developing a writing staff.