The move comes as no surprise, actually. Companies like Ustream and Qik have been making waves in this area for some time now, and are used to broadcast everything from webinars to live concerts. Gaining some headway is next natural step for YouTube, which has previously offered a live stream of a U2 concert and Indian Premier League cricket matches.
The trial will take place September 13-14 (that's today and tomorrow) and features four content partners: Howcast, Next New Networks, Rocketboom and Young Hollywood. Check out this nifty schedule:
Like any other offering, all broadcasters need is a webcam or an external USB camera in order to stream, and a live commenting module is provided for feedback.
The upcoming solution will act like live TV for YouTube’s colossal audience, and we suppose the success of it will speak in part to how well other upcoming solutions, such as Google TV (due in the fall) might be received.
Meanwhile, companies like Ustream would do well to watch out. While they've done well up to this point, they're generally known for streaming live events, not around-the-clock programming.