Latest Web Engagement News & Articles

How many meetings are worth the time that we invest? What if the content of a meeting could be useful, usable and immediate?

Acquia released an update of its social software solution Drupal Commons back in May, but now it releases something more, the name Drupal. That's right, Drupal Commons is now simply "Commons".

While your department may be excited to deploy that new technology it has been eyeing for months, in the hope of exceeding its business goals, has it seriously considered how this deployment may impact the business outside its own four walls — good or bad?

There's a new survey out today from Jive Software that examines the state of the social business market. The biggest takeaway from the results? Executives understand the importance of social in business today, but the average knowledge worker still hasn't completely bought in.

Google continues to battle Facebook’s famous “Like” button with its new “+1” as the feature goes global today.  

In my previous article, I began with a look at the “Virtual Community”: Companies have begun to extend customer service functions into the external online communities and forums that they sponsor. However, “Community” isn’t just one destination…an overall Virtual Community can come into play for providing customer service “anywhere, anytime.” In this article, I explore why the customer experience should be the real focus of customer service in the Virtual Community, and the benefits for customers and companies that arise from customer service communities.

 However unclear the social media monitoring forecast may be, its estimated importance continues to climb via moves like the recent US$ 4.25 million raised by Viralheat (news, site). Led by the venture firm Mayfield Fund, this round of funding adds to the measurement tool's US $75K money pot.

Google (news, site) has sneaked out a new page that brings a broad range of information on your favorite topics to one dynamic page.

Squiz (news, site) UK has launched a private cloud to support customers who want a fully managed and supported environment for their Squiz Web Experience Management (WEM) Suite.

Your company may already be working with online communities as a new way to provide service to customers. Is your company also listening to the many customer and company related conversations that are taking place on other channels that aren’t sponsored by your company? Community isn’t just one destination…

A full-featured Skype app is heading to the Apple (news, site) iPad, despite its recent high-ticket purchase by Microsoft.

The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist. I call this list of customer tasks the Longlist, and discussed longlist information sources last week. The next step is managing your task list.

Bridgeline Digital (news, site) released iAPPS 4.6 today with an eye to supporting marketers in their efforts to engage customers quicker and with more relevance.

In case you were wrapped up in the happenings at the Enterprise 2.0 Conference in Boston this past week, Oracle added web engagement (WEM) capabilities to its Customer Experience Management (CEM) Platform with the acquisition of FatWire Software. That's one more WEM vendor to scratch off your list.

Good news for SMBs: Alfresco has announced a new subscription, Alfresco Team, aimed at departments and SMBs. And Google is upping the competition with Office365 by improving Google Docs offline support.

We had the opportunity to interview some vendors at the E2.0 conference: Christian Finn dished on SharePoint, Lubor Ptacek on what's coming from OpenText in the WEM arena and Daniel Chalef spoke of KnowledgeTree's focus on collaborative business processes.

The value of communities in social business was still a hot topic this past week. Joe Shepley talked about community as the cornerstone of social business, Maria Ogneva asked if your community helps people succeed and Oscar Berg wisely points out that we should celebrate adoption, not deployment.

Most Popular

• Oracle Buys FatWire, Can Now Offer a Complete Customer Experience Management Solution
• 10 of the Best Social Business Communities & Why They are Important
• Alfresco Aims for SMBs, Launches Alfresco Team for Enterprise Collaboration
• Social Collaboration Can Drive Significant ROI for Business
• Google Docs Offline Support Confirmed, Will Make Chromebooks More Functional

Editor's Picks

• Adobe Launches Digital Enterprise Platform, New & Updated Customer Experience Solutions
• Google to Bake Skype Competitor Into Chrome
• Enterprise Collaboration: Start Celebrating Adoption, Not Deployment
• Empire Avenue: I Built an Empire. Will You?
• First Do No Harm: How Social CRM Can Be a Trap

Around the Web

• Social Business Strategy: The CIO Shortlist
• Why Use QR Codes? A Destination Marketers Dream
• The Value of Content, Part 2: Nobody’s Perfect
• Infographic – Microsoft vs. Apple: The History of Computing
• 8 Questions to Ask Prospective Cloud Vendors

Featured Events (all events | post an event)

• Jun 30, 2011 — (Webinar) How-to: Using Analytics for Goal Driven Marketing & Optimization
• Aug 23, 2011 — UX Week 2011 - San Francisco
• Sep 12, 2011 — Semphonic X Change 2011 Web Analytics Conference
• Oct 02, 2011 — Oracle Open World 2011 San Francisco
• Oct 20, 2011 — Nuxeo World 2011 Conference

Featured Jobs (all jobs | post a job)

• VP of Social Media Strategy and Innovation at Fanscape
• Marketing Analyst at Skype
• Online Marketing Manager at Acquinity Interactive
• Web Content and Social Media Manager at Freedom from Hunger
• Senior Editor, News and Social Media at ABB

Just when you think you have your Facebook fan page strategy down, a new report provides more insight into how users interact and engage. This week, PageLever shared new statistics and analysis that seem to indicate that Facebook Pages with more fans receive fewer unique Page views per fan.

Actiance has been busy regulating social conversations taking place across social media. From LinkedIn to Facebook, it  enables the automatic discovery of personal and corporate accounts all in an effort to monitor and archive content. This week, Actiance introduced Socialite Engage, a new platform designed to empower content sharing, customer engagement and impact analytics.

It's unusual for the European Union — which is normally a real stickler for individual privacy — to be following the U.S. in a user privacy issue, but the European Commissioner for the Digital Agenda is calling for the E.U. to adopt "do not track" legislation similar to that the U.S. is working on. 

Consider product innovation for a moment. How do you go about deciding what features and functionality to build into your next release? How do you ensure you’re developing and building technology in accordance with your customers’ needs? Do you even have an innovation process?

OpenText's VP of Product Marketing, Lubor Ptacek, joined us at the Enterprise 2.0 Conference in Boston to discuss the evolution of social media in the enterprise and how OpenText (news, site) has mapped their platforms to it.

Sometimes interactivity in websites and social networks needs a nudge from the system itself. Often, question and answer set-ups can encourage people to pitch in, and Answerbase (news, site) ensures that businesses can easily establish a Q&A system via their software-as-a-service solution.