Latest Web Engagement News & Articles

When Oracle picked up FatWire it was immediately thought that the two would complement each other, while creating a bit of overlap in Oracle's existing product line-up. At this year's Oracle OpenWorld conference in San Francisco, Oracle Senior Principal Product Manager Joe Duane and Mariam Tariq of WebCenter Product Management shed a bit of light on the subject. 

With the anticipation and excitement around Facebook’s Timeline, you might be wondering what other social media networks may provide in response. Look no further than Proliphiq, a new social media search tool that aims to connect the right users to the right content at the right moment.

Issuu, the magazine, catalog and newspaper digital publishing platform has launched Issuu Adpages, a tool that gives publishers the power to leverage their networks by allowing users to quickly distribute original print materials as digital media presentations.
 

The reason Amazon is so successful is that theirs is a services culture rather than a product culture.

 Support is the new marketing.

What is the future of marketing mix modeling? Forrester’s 49-criteria evaluation of marketing mix modeling vendors, The Forrester Wave Marketing Mix Modeling, Q3 2011, outlines what’s in store for the marketing mix modeling market.

We need to move to an evidence-based model of understanding people's needs based on what they actually do, not what they say they do.

With news that Microsoft has spent US$ 5.5 billion on its Bing search engine, those using its new 'action buttons' might wonder where the money has gone.

So where were we? In the first article of this series, What You Need To Know About iOS and Android, we decided that the wise publisher currently targets iOS first and Android second. In a second article, Data Formats for Fixed and Flowable Content, we agreed that HTML is the sensible way to expose a publisher’s content to the world. Today we’ll talk about how we take this content and create wonderful tablet apps.

After around three months in a rather broad private beta, Google+ steps up a notch with a new public beta, open to all comers that offers new features including search, wider hangouts and improved smartphone support.

Australian web content management provider, Elcom, has released the latest version of ElcomCMS (formerly CommunityManager.NET). We gave you a sneak peek at what was coming back in August, but now it's finally here. Let's check it out.

Your objective should be to reduce the amount of time customers have to spend on your website.

There's a new acronym on the block: WEM! It's Web, it's Engagement and it's Management. It's new, it's sexy and everybody loves it. But before you join the enthusiastic crowd, I think some warnings are essential.

The growth of web-enabled mobile devices is well reported, and clearly there are significant opportunities for revenue growth and customer engagement using the mobile channel. Businesses who understand mobile website user journeys are able to gain an advantage to capitalize on these opportunities.

Intelligent customer experiences are the flavor du jour of digital marketing and per the current mandate, they must seamlessly cross channels and devices as well. Translation: Your Web CMS must go beyond simply managing content. It must also be a marketing intelligence tool, capable of testing and refining digital customer experiences.

Rivet Logic, a consulting firm focused on open source software, offers a set of functionality based on the Alfresco CMS, aimed at making Alfresco a first rate customer experience management (CXM) platform.

Join in on Tuesday, September 13th at 11am ET / 8am PT (register here) for an interactive webinar as Rivet Logic shows how their Web Experience Management Logic Stack extends Alfresco to offer an open source solution for managing and optimizing web experiences.

If open source is your preference and you're looking to develop your organization's web experience management toolkit, then register now to learn more.

Alfresco + Rivet Logic = Open Source Web Experience Management (WEM)

On a website, lines are like walls, boxes are liked closed buildings and anything constructed to catch the eye is perceived as a marketing trap.

Ingeniux 7.5 has been released today, offering web managers and marketers a digital hub that supports the management of a single set of content deployed across a range of channels and devices. There are over 126 updates in this release. Here's a look at the major ones.

Content management systems have always been known as great website editing tools, but many organizations aren’t even aware of the true power of current Web CMS platforms. Today’s CMS platforms offer advanced features and capabilities that can help you transform your website from a basic information center into a two-way customer engagement experience, which can help you interact with customers in a more meaningful way, and nurture them all the way through the buying lifecycle.

ECM and BPM giant OpenText will now be able to offer learning and training tools to customers via its latest deal to acquire a fellow Canadian firm.

"The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!"